The HTML title tag is something that is not typically seen when viewing a web page in the browser. Nonetheless, its importance in terms of search engine optimization (SEO) and user navigation cannot be understated. The World Wide Web Consortium calls it the “most important element of a quality web page.” Why?
Near the top of the hierarchy, creating the title tags is fairly straightforward. The Department of Biology home page, for example, could be Department of Biology – College of Arts & Science. Recall that “Miami University” will be automatically added. Although it is not the formal designation, one could make an argument for Biology Department – College of Arts & Science; this puts the highest information carrying word on the far left.When deeper in the hierarchy, one needs to be a little more careful in crafting good title tags. Let’s take the biology “about” page: About the Department of Biology. One could even go with About Biology. If we have enough characters we could still keep College of Arts & Science or shorten it to Arts & Science if necessary. But does an external user really need to know that biology is within CAS? Probably not. Besides once they go to any of the biology web pages, it will be clear that the department is in CAS.
Rick Ingersoll; January 27, 2014