Bachelor of Arts in Arts Management and Arts Entrepreneurship

The Arts Management & Arts Entrepreneurship major allows students to apply arts and business thinking to real-world arts business challenges in an increasingly competitive arts environment. Students will develop knowledge and skills to lead not-for-profit or for-profit enterprises in the creative economy. They will also gain an understanding of all the possible career opportunities in the arts and creative economy. The major is designed to maximize students' transferable skills so that they are able to navigate an uncertain future. Graduates are also well equipped to pursue various graduate programs in the arts, business, entrepreneurship, and creative enterprise. Students seeking the Arts Management & Arts Entrepreneurship major may not also earn the Arts Management co-major, the Arts Management minor, or the Arts Entrepreneurship minor.

Program Requirements

(59 or 60 credit hours). No more than 9 credit hours may be countered toward both the completion of the Arts Management & Arts Entrepreneurship major and the completion of a minor, co-major, or second major.

Introduction to Arts Management & Arts Entrepreneurship Core:

• CCA 101 The Entrepreneurial Artist (2 or 3)
• CCA 111 Creativity, Innovation, and Design Thinking (3)
• CCA 201 Introduction to Arts Management (3)

Arts Management & Entrepreneurship Studio:

• CCA 220 Arts Management & Arts Entrepreneurship Studio 1 (2)
• CCA 320 Arts Management & Arts Entrepreneurship Studio 2 (2)
• CCA 420 Arts Management & Arts Entrepreneurship Studio 3 (2)

Topics in Arts Management & Entrepreneurship. Select nine credit hours:

• CCA 202 Introduction to Music Business (3)
• CCA 302 Arts Marketing and Engagement (3)
• CCA 304 Finance and Development in the Arts (3)
• CCA 306 Arts Entrepreneurship (3)
• CCA 308 Arts Policy and Advocacy (3)

Experiential Learning. Complete three practicum or one internship:

• CCA 200 Arts Management Practicum (1)
• CCA 340 Internship (0-3)

Culminating Experience. Select one:

• CCA 401 Strategic Innovation in the Arts (3)
• CCA 410 Special Topics in Creative Arts (3)

 Arts Expertise:

Students will choose, in consultation with their advisor, 15 credits in the College of Creative Arts. This requirement can also be met with a major, minor, or certificate from the College of Creative Arts with a minimum of 15 credits. The Arts Management co-major, the Arts Management minor, or the Arts Entrepreneurship minor may not be used.

Business Expertise:

Students will choose, in consultation with their advisor, 15 credits in the Farmer School of Business. This requirement can also be met with a major, minor, or certificate from the Farmer School of Business with a minimum of 15 credits. The Arts Management co-major, the Arts Management minor, or the Arts Entrepreneurship minor may not be used.