Directory

Peter Nguyen

Assistant Professor

Marketing


Profile

Academic Background

  • Ph.D., Marketing, Ivey Business School, Western University, 2019
  • M.Sc., Neuroscience, Western University, 2013
  • B.Sc., Psychology & Medical Sciences, Western University, 2011

Academic & Professional Experience

  • Assistant Professor, Miami University, 2019-Present
  • Instructor, Western University, 2018-2019

Recent Publications

  • Nguyen, Peter, Xin (Shane) Wang, Xi Li, and June Cotte (2020), Reviewing Experts' Restraint from Extremes and its Impact on Service Providers, Journal of Consumer Research, forthcoming.

Honors & Awards

  • AMA-Sheth Foundation Doctoral Consortium 2018 in Leeds, UK
  • Nominated Best Paper Award at the 11th European ACR 2018 in Ghent, Belgium
  • Runner Up Poster Award at 5th Empirical and Theoretical Symposium 2017 in Montreal, Canada
  • Doctoral Excellence Research 2017, $5,000
  • Joseph-Armand Bombardier Canada Graduate Scholarship 2014-2017, $105,000
  • Ontario Graduate Scholarship (OGS) 2014, $15,000

Biography

Peter Nguyen (Ph.D., Western University) is an Assistant Professor of Marketing in the Farmer School of Business at Miami University. Dr. Nguyen's research focuses on applying machine learning tools to consumer-generated content (e.g., social media, online review posts). His research explores how consumers share their own and learn from others' product/service experiences and provides managerial strategies for companies integrating online word-of-mouth as part of their marketing mix. Research topic terms include online word-of-mouth, social media, mobile marketing, platform strategy, machine learning, and computational text analysis. Dr. Nguyen's research has been published in the Journal of Consumer Research and Cognition.

Courses

  • SPRING 2021
  • MKT 335 D MW 1:15PM-2:35 WEB
  • MKT 335 F MW 4:25PM-5:45 WEB
  • MKT 335 E MW 2:50PM-4:10 WEB
Peter Nguyen

Contact Information

Office Hours

  • MW 11am-1pm virtually by appointment

Links

* Accessible version of PDF available upon request.