Leslie Stoel




Academic Background

  • Ph.D. Michigan State University, Human Environment: Design and Management, 1997
  • M.S.M. Purdue University, Management, 1992
  • B.S. University of Nebraska, Lincoln, 1980

Academic & Professional Experience

  • Professor, Marketing, Farmer School of Business & College of Creative Arts, 2015-present
  • Chair, Consumer Sciences, College of Education & Human Ecology, 2012-2015
  • Professor, Consumer Sciences, College of Education & Human Ecology, 2012-2015
  • Associate Professor, Consumer Sciences, College of Education & Human Ecology, 2006-2012
  • Assistant Professor, Consumer Sciences, College of Education & Human Ecology, 2000-2006
  • Assistant Professor, Interior Design, Merchandising, and Textiles, College of Human Environmental Sciences, University of Kentucky, 1998-2000
  • J.C. Penney, Inc., Senior Merchandise Manager, Baltimore, MD / Washington, D.C. district, 1980-1990

Recent Publications

  • Hur, S., Lee, J.E., & Stoel, L. (2018). Fair trade advertising: Effects of information type and emotional appeal. Journal of Marketing Communications. Published online 30 Aug 2018.
  • Park, J., & Stoel, L. (2018). How background music affects consumer perception of waiting time? A mediating role of emotions. Journal of Fashion Business (Korean journal), 22 (3), 16-29. (KSCI; Korean Science Citation Index).
  • Kim, P., Chang, H., Vaidyanathan, R., & Stoel, L. (2018). Artist - brand alliances to target new consumers: Can visual artists recruit new consumers to a brand? Journal of Product & Brand Management, Special Issue on Arts & Branding, 27 (3), 308-319.
  • Kim, P., Vaidyanathan, R., Chang, H., & Stoel, L. (2018).  Using brand alliances with artists to expand retail brand personality.  Journal of Business Research, Special Issue ‘The arts as sources of value creation for business’, 85, 424-433.
  • Han, T., & Stoel, L. (2017). Using rich media to motivate fair-trade purchase. Journal of Research in Interactive Marketing, 11 (4), 361-379.
  • Kim, P., Lee, J.E., & Stoel, L. (2017). Global retailers and logalization: ‘Thinking locally and acting globally’.  International Review of Retail, Distribution, and Consumer Research, 27(5), 468-484.
  • Han, T., & Stoel, L. (2017). Explaining socially responsible consumer behavior: A meta-analytic review of theory of planned behavior. Journal of International Consumer Marketing, 29(2), 91-103. 
  • Lee, J.E., & Stoel, L. (2016). An unintended consequence of exaggerated maximum-discount tensile price claims. Journal of Product & Brand Management, 25(7), 700-709. DOI:10.1108/JPBM-01-2016-1091.
  • Han, T. & Stoel, L. (2016). The effect of social norms and product knowledge on purchase of organic cotton and fair-trade apparel. Journal of Global Fashion Marketing: Bridging Fashion & Marketing. Special Issue:   Sustainability and Management in Fashion, Design, and Culture, 7(2), 89-102.  DOI:10.1080/20932685.2015.1131434
  • Lee, J.E., & Stoel, L. (2014). High versus low online price discounts: Effects on customers’ perception of risks. Journal of Product and Brand Management, 23(6), 401-412. DOI:
  • Ha, S., & Stoel, L. (2014). Designing loyalty programs that matter to customers. The Service Industries Journal, 34(6), 495-514. (2014 ISI SCI Impact Factor 2.58). DOI: 10.1080/02642069.2014.871531 (Routledge Social Sciences 2014 Most Read Paper Collection).

Honors & Awards

  • 2017: Distinguished Scholar, International Textile and Apparel Association, 2017 Annual Meeting, St. Petersburg, FL.
  • 2017: Best Paper Award, European Association for Education and Research in Consumer Distribution 2017 Annual Meeting, Dublin, Ireland.
  • 2016: Best Paper Award, American Collegiate Retailing Association 2016 Annual Spring Meeting
  • 2015: Routledge Social Sciences 2014 Most Read Paper Collection (The Service Industries Journal)
  • 2014: Routledge Social Sciences 2014 Most Read Paper Collection (The Service Industries Journal)
  • 2013: Citation of Excellence Award for 2013, Emerald Literati Network 2013 Awards for Excellence


Dr. Stoel comes to Miami University after 15 years at The Ohio State University in the Fashion and Retail Studies program, where she also served as Chair of the Consumer Sciences area. She serves a joint appointment in both the Farmer School of Business and the College of Creative Arts to bridge business and art for the newly conceived fashion programming at Miami.

Stoel's research has been cited more than 5000 times in Google scholar. Her research has appeared in various journals, including Information and Management, International Journal of Retail and Distribution Management, Internet Research: Electronic Networking Applications and Policy, Journal of Business Research, Journal of Research in Interactive Marketing, Journal of Retailing and Consumer Services, Journal of Small Business Management, Marketing Intelligence & Planning, and Qualitative Market Research: An International Journal. Her primary research stream focuses on consumer responses to various retail environments and consumer and/or retailer acceptance of retail technologies.

Prior to her academic career, Dr. Stoel was an award winning merchant with J.C. Penney at several stores in the Washington, D.C. metro district.


  • FALL 2022
  • MKT461 A - TR 1:15-2:35PM UPH127
Leslie Stoel

Contact Information

Office Hours

  • Fall 2022
  • FSB Thursdays 3-4pm and by appointment


* Accessible version of PDF available upon request.