FSB Marketing Innovation

FSB Berlin-Scandinavia - a photo collage of scenic photos of Berlin and Scandinavian landscapes

Program Snapshot

Copenhagen allows students to experience Scandinavian creative designworks with visits to companies like IKEA, Royal Copenhagen, and Dansk. Cultural visits to the Mindcraft15 Exhibit at the Designmuseum Denmark, and the Groundbreaking Construction Exhibit at the Danish Architecture Centre provide opportunities to see examples of Danish creativity and innovative design, and contemplate the consumer wants and needs behind them.  Berlin is a center of innovative thought, design, and marketing. It provides an exciting backdrop for the two marketing courses, and offers outstanding opportunities to see marketing innovation in action. The program ends in Prague, Czech Republic to compare innovative design in eastern Europe to western Europe.  


Polaroid of building in Berlin at night

Details

  • Program Dates: January 1-24, 2018
  • Locations: Copenhagen, Denmark; Berlin, Germany; Prague, Czech Republic
  • Credits: 6
  • Courses:   MKT 291 (3 cr) & MKT 301 (3cr)
  • Pre-requisites: ECO 201 and 45 earned hours by December 2017; 2.6.GPA by August 2017
  • Participants: 30
  • Housing: Hotels
  • Meals: Some meals covered
  • Program Cost: $3,300 plus tuition, tuition is subject to change - 6 credit hours
  • Pre-Departure preparation and expectations:  

    Mondays:  Oct 9 and Dec 4

    6:00 to 8:00 PM in FSB 0012

    Students will be expected to do independent work, attend small-group work sessions, and complete on-line class materials throughout fall term, as well as attend the pre-departure meetings. Between fall term, December 18, and the beginning of the program, January 1, there will also be some on-line course work.