Marketing

This sample plan is a supplement to your Degree Audit Report. Consult with your advisor on a regular basis for individual academic planning. Sequencing of Global Miami Plan courses is flexible.

IP = Intercultural Perspectives
FYIC = First-Year Integrated Core (BUS 101, BUS 102, ESP 103, BUS 104)

First Year

First Semester
Course Number
of Hours
FYIC 8
MTH 151 5
ENG 111 3
BUS 106 1
Total Semester Hours 17
Second Semester
Course Number
of Hours
CSE 148 3
ISA/STA 125 3
Creative Arts 3
Physical Science 3
Global Perspectives 3
Total Semester Hours 15

Second Year

First Semester
Course Number
of Hours
ISA 225 3
ECO 201 3
MKT 291 3
Biological Science & Lab 4
BUS 284* 3
Total Semester Hours 16
Second Semester
Course Number
of Hours
MKT 333 or 325 3
ACC 221 3
ECO 202 3
ISA 235 3
Humanities 3
Total Semester Hours 15

Third Year

First Semester
Course Number
of Hours
MKT 325 or 335 3
MKT Elective 3
ACC 222 3
MGT 291 3
Elective 3
Total Semester Hours 15
Second Semester
Course Number
of Hours
MKT 435 3
MKT Elective 3
MGT 302 3
FIN 301 3
Thematic Sequence 3
Total Semester Hours 15

Fourth Year

First Semester
Course Number
of Hours
MKT 301 3
MKT Capstone 4
Thematic Sequence 3
Global Perspectives 3
Elective 3
Total Semester Hours 16
Second Semester
Course Number
of Hours
MKT 405 3
BLS 342 33
Thematic Sequence 3
Diversity/IP 3
Elective 3
Total Semester Hours 15

Departmental Notes:

  • Select two of the following MKT electives: MKT 412, MKT 415, MKT/IMS 419, MKT 425, MKT 461, MKT 490
  • Select one MKT Capstone: IMS 440MKT442, MKT 495
  • The MKT Capstone fulfills the Business Capstone requirement. It is preferred that students take their capstone during the Fall Semester.
  • The MKT Capstone fulfills the Experiential Learning of the Global Miami Plan.
  • MKT442 and IMS 440 require application and acceptance into the course and senior standing.
  • Additional Resources:

General Requirements:

  • Must earn 124 hours to graduate; minimum of 52 hours of non-business coursework required.
  • 2.0 GPA overall and 2.0 GPA in business required to graduate
  • FSB students must select a non-business thematic sequence (some exceptions - consult your advisor).
  • Pre-requisite information available in the Miami Bulletin.
  • Diversity courses may meet GMP Intercultural Perspectives.
  • First-Year Integrated Core (BUS 101, BUS 102, ESP 103, BUS 104) satisfies GMP Experiential Learning.
  • BUS/ENG 284 fulfills Advanced Writing

Created by FSB Advising, July 2020