Ad Campaign Analytics
Goals: increase total unique hits by 5%
Overall Public Ivy campaign data
July 2016 - June 2017:
228,462 total unique pageviews
Trackable clickthrough to key pages from the Public Ivy site
- Admission- Visit Opportunities: 2,346 clicks
- Admission- Apply: 3,692 clicks
- What is Public Ivy?: 3,692 clicks
- MiamiOH.edu: 3,219 clicks
Historical performance of Public Ivy campaigns by FY
Public Ivy 2016 FY compared to 2017 FY

Heat Map showing 2017 FY Public Ivy traffic sources by state
Heat Map showing 2017 FY Public Ivy traffic sources by city
Heat Map showing 2017 FY Public Ivy traffic sources by metro region

Public Ivy traffic sources by city for 2017 FY
(% increase shown over past FY)
- Chicago [+1,527%] 29,777 sessions
- Atlanta [+743%] 22,977
- New York City [+17%] 4,413
- Charlotte [+102%] 4,269
- Dallas [+53%] 4,126
- San Antonio [+785%] 4,126
- Denver [+182%] 3,946