Marketing Research Highlights (2014)
This information from 2014 established a benchmark, which Miami will measure again in 2017.
Goal: By 2017, increase the percentage of participants recognizing Miami for "successful graduates" and "focus on teaching undergraduates".
Goal: By 2017, maintain and increase the competitive advantages, specifically "focus on teaching undergraduates" and "good value".
Goal: By 2017, maintain and increase the competitive advantages, specifically "focus on teaching undergraduates" and "good value".
Goal: Marketing and web materials will utilize full logo establishing Oxford, OH as Miami's location; in the short term, continue emphasizing Ohio's Public Ivy to affirm location.
Goal: Continue to review web diagnostics for all top tier sites and make improvements based on findings.
Goal: Conduct annual focus groups to obtain feedback on Miami's viewbook.
Goal: Continue to use Miami's brand promise as a touchpoint for all messaging.
Goal: Increase the emphasis on Miami's academics and outcomes.
Goal: Increase media buys to two per year and maintain year-round presence to continue to grow reputation.
Goal: These skills will be emphasized in all marketing messages.