This information from 2014 established a benchmark, which Miami will measure again in 2017.

Goal: By 2017, increase the percentage of participants recognizing Miami for "successful graduates" and "focus on teaching undergraduates".

Goal: By 2017, maintain and increase the competitive advantages, specifically "focus on teaching undergraduates" and "good value".

Goal: By 2017, maintain and increase the competitive advantages, specifically "focus on teaching undergraduates" and "good value".

Goal: Marketing and web materials will utilize full logo establishing Oxford, OH as Miami's location; in the short term, continue emphasizing Ohio's Public Ivy to affirm location.

Goal: Continue to review web diagnostics for all top tier sites and make improvements based on findings.

Goal: Conduct annual focus groups to obtain feedback on Miami's viewbook.

Goal: Continue to use Miami's brand promise as a touchpoint for all messaging.

Goal: Increase the emphasis on Miami's academics and outcomes.

Goal: Increase media buys to two per year and maintain year-round presence to continue to grow reputation.

Goal: These skills will be emphasized in all marketing messages.