Internal Communications

Miami Matters example

CASE V Award

GOLD - Best Electronic Newsletter - Miami Matters

Miami University news and communications produces Miami Matters, an internal e-newsletter every Friday throughout the year. Total number of subscribers is 6,000. The newsletter is a photo- and content-rich magazinelike format showcasing the Miami Experience. The e-magazine highlights features of student, staff and faculty success and innovation, employee news and special columns featuring news from the academic divisions, as well as departments such as human resources and information technology services.

Goal: increase readers by 6%

  • Subscribers as of end of June 2017: 7,264 [+13%]
  • Average open rate of delivered ≈33%
  • Average click-through of delivered ≈27%
  • 1,243,311 emails delivered

E-mail open rate and click through

2017 News - Internal email statistics on open rate and click through

E-mail subscribers

Miami Matters example (feature driven and sent on Fridays)
Miami Matters example

Miami Wire example  (headline driven and sent Monday-Thursday)
Miami Wire example

Office of the President email template
Office of the President

Charting Miami blog (posts on metrics and data important to the Miami community)

Charting Miami

Email communications system (list management, templating and analytics)

Rolling out for departments and academic divisions. Currently over 27 groups, departments and divisions in the sysem with over 120,000 email contacts.
Emma email communications