The three primary functions of the Office of University Trademarks and Licensing are:

• Protection: Protect the reputation of the University by ensuring that only approved representations of the University’s brand appears before the public and that goods bearing these marks are of approved quality.
• Promotion: Promote the University’s brand in a consistent manner through the use of officially licensed vendors and quality products. Licensed products bearing logos and graphics that suggest quality and excellence play a major role in recruiting students and faculty, garnering alumni support, and establishing a distinction among schools.
• Profit: Generate revenue through the sale of officially licensed merchandise. All revenue funds student scholarships.

Licensing Agency

Miami University has contracted with the Collegiate Licensing Company (CLC) to help manage the University's trademark and licensing program. CLC helps to administer the application process, collect royalties, process insurance and factory disclosures, assist with marketing, and provide legal guidance.

Communicator's Forum | Marketing and Branding Subgroup

Led by UCM's Senior Director of Marketing and the Director of Brand Strategy, the Marketing and Branding subgroup will take a deep dive into how to better market your programs or colleges. It will also help members gain a better understanding of Miami's brand standards and guidelines.

Join this subgroup

University Trademarks and Licensing

301 S. Campus Ave.
Room 22
Oxford, OH 45056
513-529-8332
Directions

Collegiate Licensing Company

1075 Peachtree Street, Suite 3300
Atlanta, GA 30309
770-955-4491

Beth Monnin, Regional Vice President
Beth.Monnin@clc.com