Brand Strategy and Licensing

Miami Teddy Bear

Miami University, established in 1809 in Oxford, Ohio, is nationally recognized as one of the most outstanding undergraduate institutions. With a student body of 19,000, Miami effectively combines a wide range of strong academic programs with the personal attention ordinarily found only at much smaller institutions. A NCAA Division I school and member of the Mid-American Conference (MAC), the RedHawks consist of 19 teams and participate in the Football Bowl Subdivision.

Over the years, symbols, icons, traditions and trademarks have come to represent the passion of Miami University alumni, fans, students, faculty and staff. In the late 1990’s, University Brand Strategy and Licensing was established to ensure that these marks and images are used properly.  Through the protection and promotion of the University's brand, revenue is generated to fund student scholarships.



Licensed Vendor List