Merchandising and Wordmarks

The primary identifiers of the University’s brand are its logos and wordmarks. These marks range from the University’s primary mark to Swoop and the formal seal. Below you will find the approved uses for each mark on a given background.

Primary Logos

Beveled-M

The Beveled-M is the primary mark for both academics and athletics at Miami University. Typically depicted in red with a black border and white outline, Miami's "M" is the most recognized symbol on campus and beyond. At all times, the center portion of the Beveled-M logo must be either red or white.

Three-Color Beveled-M

Light Background

Red Beveled-M with black border and white outline
Dark Background

Red Beveled-M with black border and white outline on a black background
Mid-Tone Background

Red Beveled-M with black border and white outline on a grey background
Complex Background

Red Beveled-M with black border and white outline on a patterned background

Red w/ Black Border Beveled-M

Red Beveled-M with black border and no outline.
Red Beveled-M with black border and no outline on a black background.
Red Beveled-M with black border and no outline on a grey background.
Red Beveled-M with black border and no outline on a patterned background.

Red w/ White Border Beveled-M

Red Beveled-M with white border.
Red Beveled-M with white border on black background.
Red Beveled-M with white border on grey background.
Red Beveled-M with white border on patterned background.

White w/ Black Border Beveled-M

White Beveled-M with black outline.
White Beveled-M with black outline on a black background.
White Beveled-M with black outline on a grey background.
White Beveled-M with black outline on a patterned background.

White w/ Red Border Beveled-M

White Beveled-M with red outline.
White Beveled-M with red outline on a black background.
White Beveled-M with red outline on a grey background.
White Beveled-M with red outline on a patterned background.

All Red Beveled-M

Red one-color Beveled-M.
Red one-color Beveled-M on a black background.
Red one-color Beveled-M on a grey background.
Red one-color Beveled-M on a patterned background.

All White Beveled-M

White one-color Beveled-M on a white background
White one-color Beveled-M on a black background.
White one-color Beveled-M on a grey background.
White one-color Beveled-M on a patterned background.

Red Outline Beveled-M

Red bordered Beveled-M.
Red bordered Beveled-M on a black background.
Red bordered Beveled-M on a grey background.
Red bordered Beveled-M on a patterned background.

White Outline Beveled-M

White bordered Beveled-M on a white background.
White bordered Beveled-M on a black background.
White bordered Beveled-M on a grey background. This logo is only available on a red background.
White bordered Beveled-M on a patterned background.

Black Outline Beveled-M

Black bordered Beveled-M on a white background.
Black bordered Beveled-M on a black background.
Black bordered Beveled-M on a grey background. This logo is only available on a red background.
Black bordered Beveled-M on a patterned background.

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Secondary Logos

The University has a series of secondary marks that showcase their namesake – the RedHawk.

Hawk Head

Three-Color Hawk Head

Light Background

Full-color Hawk Head on a white background.
Dark Background

Full-color Hawk Head on a black background.
Mid-Tone Background

Full-color Hawk Head on a grey background.
Complex Background

Full-color Hawk Head on a patterned background.

Black and White Hawk Head

Black and white Hawk Head on a white background.
Black and white Hawk Head on a black background.
Black and white Hawk Head on a grey background.
Black and white Hawk Head on a patterned background.

All White Hawk Head

One-color white Hawk Head on a white background.
One-color white Hawk Head on a black background.
One-color white Hawk Head on a grey background.
One-color white Hawk Head on a patterned background.

Hawk Head/Wordmark Combo

Three-Color Hawk Head/Wordmark Combo

Light Background

Full-color Hawk Head with RedHawks wordmark on a white background.
Dark Background

Full-color Hawk Head with RedHawks wordmark on a black background.
Mid-Tone Background

Full-color Hawk Head with RedHawks wordmark on a grey background.
Complex Background

Full-color Hawk Head with RedHawks wordmark on a patterned background.

Black and White Hawk Head/Wordmark Combo

Black and white Hawk Head with RedHawks wordmark on a white background.
Black and white Hawk Head with RedHawks wordmark on a black background.
Black and white Hawk Head with RedHawks wordmark on a grey background.
Black and white Hawk Head with RedHawks wordmark on a patterned background.

All White Hawk Head/Wordmark Combo

One-color white Hawk Head with RedHawks wordmark on a white background.
One-color white Hawk Head with RedHawks wordmark on a black background.
One-color white Hawk Head with RedHawks wordmark on a grey background.
One-color white Hawk Head with RedHawks wordmark on a patterned background.

Hawk Head/Beveled-M Combo

Three-Color Hawk Head/Beveled-M Combo

Light Background

Full-color Hawk Head with Red Beveled-M on a white background.
Dark Background

Full-color Hawk Head with Red Beveled-M on a black background.
Mid-Tone Background

Full-color Hawk Head with Red Beveled-M on a grey background.
Complex Background

Full-color Hawk Head with Red Beveled-M on a patterned background.

Black and White Hawk Head/Beveled-M Combo

Black and white Hawk Head with white Beveled-M on a white background.
Black and white Hawk Head with white Beveled-M on a black background.
Black and white Hawk Head with white Beveled-M on a grey background.
Black and white Hawk Head with white Beveled-M on a patterned background.

All White Hawk Head/Beveled-M Combo

One-color white Hawk Head with white Beveled-M on a white background.
One-color white Hawk Head with white Beveled-M on a black background.
One-color white Hawk Head with white Beveled-M on a grey background.
One-color white Hawk Head with white Beveled-M on a patterned background.

Sport Specific Marks

There are two versions of sport specific marks, one with the hawk head, and one without. Sports included in the packet: Baseball, Basketball, Cheerleading, Cross Country, Football, Golf, Field Hockey, Ice Hockey, Skating, Soccer, Softball, Swimming & Diving, Tennis, Track & Field, and Volleyball. Use of these marks follows the guidelines for Hawk Head/Miami RedHawks Combo on the given background. For the Sports Specific Logo package, please contact the Office of University Trademarks and Licensing at trademarks@miamioh.edu.


Swoop

The University’s beloved mascot – Swoop – has his own set of marks.  These marks are restricted to use on children’s merchandise and for use by the University’s Athletic Department.

Four-Color Swoop Head

Light Background

Full-color Swoop Head on white background.
Dark Background

Full-color Swoop Head on black background.
Mid-Tone Background

Full-color Swoop Head on grey background.
Complex Background

Full-color Swoop Head on patterned background.

Black and White Swoop Head

Black and white Swoop Head on white background.
Black and white Swoop Head on black background.
Black and white Swoop Head on grey background.
Black and white Swoop Head on patterned background.

Four-Color Swoop

Full-color Swoop Full Body on white background.
Full-color Swoop Full Body on black background.
Full-color Swoop Full Body on grey background.
Full-color Swoop Full Body on patterned background.

Black and White Swoop

Black and white Swoop Full Body on white background.
Black and white Swoop Full Body on black background.
Black and white Swoop Full Body on grey background.
Black and white Swoop Full Body on patterned background.

Four-Color Swoop w/ Wordmark

Full-color Swoop Torso with Swoop wordmark on white background.
Full-color Swoop Torso with Swoop wordmark on black background.
Full-color Swoop Torso with Swoop wordmark on grey background.
Full-color Swoop Torso with Swoop wordmark on patterned background.

Black and White Swoop w/ Wordmark

Black and white Swoop Torso with Swoop wordmark on white background.
Black and white Swoop Torso with Swoop wordmark on black background.
Black and white Swoop Torso with Swoop wordmark on grey background.
Black and white Swoop Torso with Swoop wordmark on patterned background.

Club Sports

Three-Color Hawk Head CS Logo

Light Background

Full-color Club Sports logo with Hawk Head on white background.
Dark Background

Full-color Club Sports logo with Hawk Head on black background.
Mid-Tone Background

Full-color Club Sports logo with Hawk Head on grey background.
Complex Background

Full-color Club Sports logo with Hawk Head on patterned background.

Black and White Hawk Head CS Logo

Black and white Club Sports logo with Hawk Head on white background.
Black and white Club Sports logo with Hawk Head on black background.
Black and white Club Sports logo with Hawk Head on grey background.
Black and white Club Sports logo with Hawk Head on patterned background.

All White Hawk Head CS Logo

White one-color Club Sports logo with Hawk Head on white background.
White one-color Club Sports logo with Hawk Head on black background.
White one-color Club Sports logo with Hawk Head on grey background.
White one-color Club Sports logo with Hawk Head on patterned background.

Three-Color Beveled-M CS Logo

Full-color Club Sports logo with Beveled-M on white background.
Full-color Club Sports logo with Beveled-M on black background.
Full-color Club Sports logo with Beveled-M on grey background.
Full-color Club Sports logo with Beveled-M on patterned background.

Black and White Beveled-M CS Logo

Black and white Club Sports logo with Beveled-M on white background.
Black and white Club Sports logo with Beveled-M on black background.
Black and white Club Sports logo with Beveled-M on grey background.
Black and white Club Sports logo with Beveled-M on patterned background.

All Red Beveled-M CS Logo

Red one-color Club Sports logo with Beveled-M on white background.
Red one-color Club Sports logo with Beveled-M on black background.
Red one-color Club Sports logo with Beveled-M on grey background.
Red one-color Club Sports logo with Beveled-M on patterned background.

All White Beveled-M CS Logo

White one-color Club Sports logo with Beveled-M on white background.
White one-color Club Sports logo with Beveled-M on black background.
White one-color Club Sports logo with Beveled-M on grey background.
White one-color Club Sports logo with Beveled-M on patterned background.

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Wordmarks

Miami RedHawks Wordmark

Three-Color Miami RedHawks Wordmark

Light Background

Full-color RedHawks wordmark on a white background.
Dark Background

Full-color RedHawks wordmark on a black background.
Mid-Tone Background

Full-color RedHawks wordmark on a grey background.
Complex Background

Full-color RedHawks wordmark on a patterned background.

Black and White Miami RedHawks Wordmark

Black and white RedHawks wordmark on a white background.
Black and white RedHawks wordmark on a black background.
Black and white RedHawks wordmark on a grey background.
Black and white RedHawks wordmark on a patterned background.

Red and White Miami RedHawks Wordmark

Red and white RedHawks wordmark on a white background.
Red and white RedHawks wordmark on a black background.
Red and white RedHawks wordmark on a grey background.
Red and white RedHawks wordmark on a patterned background.

All Red Miami RedHawks Wordmark

Red one-color RedHawks wordmark on a white background.
Red one-color RedHawks wordmark on a black background.
Red one-color RedHawks wordmark on a grey background.
Red one-color RedHawks wordmark on a patterned background.

All White Miami RedHawks Wordmark

White one-color RedHawks wordmark on a white background.
White one-color RedHawks wordmark on a black background.
White one-color RedHawks wordmark on a grey background.
White one-color RedHawks wordmark on a patterned background.

All Black Miami RedHawks Wordmark

Black one-color RedHawks wordmark on a white background.
Black one-color RedHawks wordmark on a black background.
Black one-color RedHawks wordmark on a grey background.
Black one-color RedHawks wordmark on a patterned background.

Swoop Wordmark

Three-Color Swoop Wordmark

Light Background

Full-color Swoop wordmark on a white background.
Dark Background

Full-color Swoop wordmark on a black background.
Mid-Tone Background

Full-color Swoop wordmark on a grey background.
Complex Background

Full-color Swoop wordmark on a patterned background.

Black and White Swoop Wordmark

Black and white Swoop wordmark on a white background.
Black and white Swoop wordmark on a black background.
Black and white Swoop wordmark on a grey background.
Black and white Swoop wordmark on a patterned background.

The following wordmarks may be used in alternative fonts and colors pending approval by the Office of University Trademarks and Licensing:

  • Miami
  • Miami University
  • RedHawks
  • Miami RedHawks
  • Miami University RedHawks
  • Love and Honor
  • Miami Merger
  • The Brotherhood
  • Cradle of Coaches
  • Miami Ohio
  • Miami of Ohio

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Special Programs and Licenses

Cradle of Coaches

Throughout the sports world, Miami has the unique reputation as the "Cradle of Coaches." Legendary football coaches such as Woody Hayes, Bo Schembechler, Ara Parseghian, Weeb Ewbank, Paul Brown and Sid Gillman all had roots at Miami, and the impact they left on the college football landscape can still be felt today. At last count, more than 100 Miami graduates were active in coaching or administrative work in the professional and collegiate levels. More than 30 of the men and women in the collegiate ranks are presently head coaches. Over the past six decades, 20 collegiate and professional coaches with Miami roots have stood atop their respective professions as National Coaches of the Year. Miami has created a line of products that highlights this great tradition. Due to the exclusive nature of this program, a special license is required to produce merchandise with these logos. Please email us at trademarks@miamioh.edu if you are interested in participating in this program.


Vintage

The Miami University Vintage Program includes two logos, the Block M and original University Seal. The Block M mark was first released in the early 1900s and has remained a favorite of Miamians. The original University Seal was first introduced in 1809 when the University was founded and was replaced with the new seal sometime during the late 1800’s. Due to the exclusive nature of these logos, a special license is required to produce merchandise with them. Please email us at trademarks@miamioh.edu if you are interested in using these logos.

Vintage Block-M logo
Vintage University Seal

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