Data and Analytics

What is Google Analytics?

Google Analytics are built into every page of your website in Cascade (our content management system). Department web editors (and department or office administrators) can request an analytics account if you currently use Cascade. After your account is created, you can login and create your segment to analyze the data specific to your department or office.

How do I get access?

For every site that is managed through Cascade Server, Google Analytics tracking is automatically applied to every page. This brings everyone at Miami into one Google Analytics account. This method lets University Communications and Marketing keep track of overall website statistics and lets divisions, departments, offices, and programs track their statistics as well. If you manage a Miami website through Google Analytics and would like access to view the data, please complete the Google Analytics Account Request.

We will give you access to see the view for the division(s) for which you manage one or more sites. A view is a large segment of the overall data in our analytics account. Unfortunately we cannot create a separate view for every department and office on our campuses. Because of this, when you log in to Google Analytics using your Miami email address and password, you will see the data for the entire division.

How do I view data for my department or office?

To do this, you will need to set up a custom segment in your account:

  • After you have logged in to Google Analytics, click the Reporting tab at the top of the screen, if you aren't already there.
  • At the top of the report, there should be a section for Segments and an option to "+ Add Segment."
    Click the add segment button in Google Analytics on the reporting tab to create a new segment for your site.
  • You will find a list of default Google Analytics segments that you can apply to your data if you choose. But to create one custom to your site, click the "+ New Segment" button (upper-left).
    1. Give your new segment a name. This should be the name of the office or descriptive of the type of segment you are creating.
    2. Select Conditions from the left-hand menu. This sets conditions, or filters, for your data.
    3. For our filter, you want to exclude everything except for the pages you want to view. To do this, change the word Include (next to Sessions) to Exclude. Then, in the next row, set the first drop-down box to Page (located under the Behavior section); you can also type Page into the search feature. (Note: Several "page" options may exist [e.g., Page Title]; be sure to choose simply "Page.") The next drop-down menu needs to be Does not contain. In the text box, type in the path to your website's homepage. Do not include "" at the beginning or "index.html" at the end.
    4. Click the Save button next to the segment name box to save the segment. If you do not save your changes, you will lose them.

Following is an example of the process outlined above:

Description explained in the process above the image.

How do I get analytics for data outside my division?

Email University Communications can assist you in creating custom reports.

Communicator's Forum | Analytics Subgroup

This subgroup, led by UCM’s marketing analyst, will help group members better understand the tools that are available, as well as help interpret and use the data to sharpen your marketing strategies.

Join this subgroup

Submit Requests

Request a Google Analytics account for your existing Cascade website.

Log Into Google Analytics

Log-in to your Google Analytics account.

Need More?

Review the Google Analytics knowledge base and training videos.