The three primary functions of the Office of University Trademarks and Licensing are:

  • Protection: Protect the reputation of the University by ensuring that only approved representations of the University’s brand appears before the public and that goods bearing these marks are of approved quality.
  • Promotion: Promote the University’s brand in a consistent manner through the use of officially licensed vendors and quality products. Licensed products bearing logos and graphics that suggest quality and excellence play a major role in recruiting students and faculty, garnering alumni support, and establishing a distinction among schools.
  • Profit: Generate revenue through the sale of officially licensed merchandise. All revenue funds student scholarships. Licensing Group

Licensing Agency

CLC Learfield IMG College logoMiami University has contracted with the Collegiate Licensing Company (CLC) to help manage the University's trademark and licensing program. CLC helps to administer the application process, collect royalties, process insurance and factory disclosures, assist with marketing, and provide legal guidance.