Email Communications

What is Emma?

Emma is an enterprise email marketing system used by Miami University. It is a cost effective solution that reaches your audiences in a place they may visit every day – their email inbox.

Benefits of using the tool:

  • Easily create beautiful branded email communications, with no coding required
  • Program and automate email delivery for optimized open rates
  • Segment your audiences for better personalization
  • Find the best message/content to engage your audiences through A/B testing
  • Receive detailed reports to help determine communication effectiveness with analytics

How much does Emma cost?

Cost is based on the total number of email contacts in the system (used or not) each month but billed annually in June. Cost sharing is approximately $0.005 per contact per month (6,000 contacts equates to $30/month).

Our account has a cap of 400,000 contacts per month. If contacts exceed the maximum in a given month we are charged an overage fee of $0.025 per contact. To prevent overages UCM requires you to request adding new contacts by filling out an online form. Departments will be responsible for paying for their contacts and their share of the overages.

It is important for you to clean out the contacts that you are not using every month. If you do not clean them out Emma will still charge for those contacts even if they do not receive any emails.

Account managers will be sent a report at the end of each month showing the account's contacts for the month and the associated costs.

Submit Requests

Request Emma access, support, or to add new contacts.

Emma Request Form


Log Into Emma

Log-in to your Emma email marketing account or request a new account with the form above.


Links to the Emma knowledge base and training videos.