- Prepare for a digital marketing career change or implement digital marketing strategies in their own business;
- Gain a deeper understanding of digital commerce environments, web and social media marketing, and content management.
Marketing in the Digital Age - Summer Credential
Earn a professional digital marketing
certification in 12 weeks
May 16 - Aug. 4, 2023
Prepare for your career in just 12 weeks with online digital marketing courses from Miami Regionals. Registration is now open for the Marketing in the Digital Age Microcredential Summer Sprint.
SAVE 20%: $2,967.12 $2,436.70*
100% ONLINE | ENROLL BY MAY 1, 2023
How will a digital marketing Microcredential help me?
Through these online digital marketing courses, students will:
- Work with expert Miami instructors;
- Prepare for industry certifications from big names in the field like Google and Hubspot.
What courses will I take in Marketing in the Digital Age?
CMR 281 - Digital Media & Organizational Communication
Practical hands-on experience for learning fundamentals of the tools and technologies used to produce written, audio, and visual business communication resources. Students will practice content marketing by creating blogs, videos, podcasts, and more, as well as learn how to identify key target audiences, ideal delivery methods, and platforms for content marketing based on business goals. Regularly-updated and reviewed course material keeps up with the latest trends in the ever-changing industry.
CMR 286 - Digital Commerce
The course focuses on the tools and practices used to engage in digital commerce. Topics include an introduction to online business models, online security and privacy, website planning, and introductory site design and administration. Students will apply what they learn to building an e-commerce website using the same web development and administration tools popular with digital marketing experts in the field, leaving the course with a website for their portfolio.
CMR 341 - Internet Marketing
This course explores internet marketing topics including the development and evaluation of online marketing strategies, the use of internet marketing tools, and customer service and relationship management practices. Regulatory and ethical issues are also covered. The course is regularly updated to address current events and trends.
Schedule
Upcoming course schedules
Summer I
CMR 286: May 16 - June 23, 2023
Summer II
CMR 281: June 26 - Aug. 4, 2023
Summer II
CMR 341: June 26 - Aug. 4, 2023
Marketing in the Digital Age credential cost
Ohio Residents
$2,967.12 $2,436.70* Tuition & fees
+ $318 - $720 Texts and supplies
$3,687.12 $3,156.70 (Total cost including estimated brand-new textbooks, simulations, and supplies)
*Summer online courses are 20% off tuition for Ohio residents!
Non-Ohio Residents
$3,150 Tuition & fees
+ $318 - $720 Texts and supplies
$3,870 (Total cost including estimated brand-new textbooks, simulations, and supplies)
How do I pay for my Microcredential?
Yes! U.S. employers can write off up to $5,250 per employee per year for tuition expenses incurred by an employee. Ohio Employers can take advantage of up to $2,000 of TechCred funding for this Microcredential. If you have specific questions, please reach out to us at microcredential@miamioh.edu.
We also created letter templates to help you explain the value of a Microcredential to your employer – simply download the letter for the program you are interested in, fill in the highlighted fields with your information, and pass it along to your supervisor or HR professional.
We also created letter templates to help you explain the value of a Microcredential to your employer – simply download the letter for the program you are interested in, fill in the highlighted fields with your information, and pass it along to your supervisor or HR professional.
Microcredentials alone are not eligible for financial assistance through the Free Application for Federal Student Aid (F.A.F.S.A.) Degree-seeking students may integrate the Microcredential into their existing plan of study to utilize federal financial aid.
How do I get started?
- Complete the interest form.
- Apply to be a Microcredential student.
Learn digital marketing, gain college credit, and earn a Microcredential that can stack into a Miami University bachelor’s degree.
Email Microcredential@MiamiOH.edu with questions.
Miami University Online - Regionals
Thesken Hall 1014200 N. University Blvd.
Middletown, OH 45042 Microcredential@MiamiOH.edu 513-217-4003
