FSB Beats UC in Nielsen Case Competition

February 2016

The Farmer School team of Dan Huntley, Catherine Wertz, Sydnee Walder and Heather Bonsky took top honors and a check for $3,000 at the February 24 competition.

The competition provides a great opportunity for sophomores and juniors interested in marketing research. The teams were given two weeks to work on the case study. Each team had 15 minutes to present to the judges.

Judging criteria included quality of presentation content, feasibility of implementation, organized and well-structured approach, strong presentation skills and ability to address judge’s Q&A.