Dr. Rob Schorman

Rob Schorman

Professor of History

Affiliate of Global and Intercultural Studies (American Studies Program)

Middletown Campus
Room 234 Johnston Hall
Middletown, OH 45042
513 727 3294


  • PhD 1998, Indiana University
  • MA, Indiana University
  • BA, University of Michigan

Teaching and Research Interests

  • American popular culture
  • Advertising/business history

Selected Publications

  • "Fitting In: Advertising, Clothing, and Social Identity Among Turn-of-the-Century Jewish Immigrants." In The Perfect Fit: The Garment Industry and American Jewry 1860-1960, Gabriel Goldstein and Elizabeth Greenburg, eds. Texas Tech University Press, 2012.
  • "'This Astounding Car for $1,500': The Year Automobile Advertising Came of Age," Enterprise and Society, September 2010.
  • “Claude Hopkins, Earnest Calkins, Bissell Carpet Sweepers and the Birth of Modern Advertising,” Journal of the Gilded Age and Progressive Era, April 2008
  • Selling Style: Clothing and Social Change at the Turn of the Century, University of Pennsylvania Press, 2003

Work in Progress

Dr. Schorman’s current book project explores the lives and careers of two early advertising practitioners, Claude Hopkins and Earnest Elmo Calkins, in an effort to illuminate the history of American advertising between 1890 and 1930.