Data and Analytics

What is Google Analytics?

Google Analytics are built into every page of your website in Cascade (our content management system). Department web editors (and department or office administrators) can request an analytics account if you currently use Cascade. After your account is created, you can login and create your segment to analyze the data specific to your department or office.

Communicator's Forum | Analytics Subgroup

This subgroup, led by UCM’s marketing analyst, will help group members better understand the tools that are available, as well as help interpret and use the data to sharpen your marketing strategies.

Join this subgroup

Submit Requests

Request a Google Analytics account for your existing Cascade website.


Log Into Google Analytics

Log-in to your Google Analytics account.


Need More?

Review the Google Analytics knowledge base and training videos.