STRATEGY WORKS is a capstone offering, with a core focus on the development of effective marketing strategy that is executed through the full spectrum of the marketing mix. Strategy Works is comprised of 120 students, organized into 20 teams. Each team develops a go-to-market plan for the client over a 10-week period.

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Miami Ad Week

students sitting around a table at Miami Ad Week

In August 2016, Miami Ad Week took Chicago by storm.

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