Directory

James Coyle

Associate Professor

Marketing & Interactive Media Studies


Profile

Academic Background

  • Ph.D. University of Missouri-Columbia, Journalism with advertising research specialization,1997
  • M.A. University of Missouri-Columbia, Journalism with advertising research specialization, 1994
  • B.A. Rockhurst University, English, 1986

Academic & Professional Experience

  • Associate Professor of Marketing and Interactive Media Studies, Farmer School of Business, Miami University (2012-Present)
  • Assistant Professor of Marketing and Interactive Media Studies, Farmer School of Business, Miami University (2006-2012)
  • Associate Professor of Marketing and International Business, Zicklin School of Business, Baruch College, CUNY (2004-2006)
  • Assistant Professor of Marketing and International Business, Zicklin School of Business (1997-2003)
  • Part-time Facilitator of Master's Courses in Insurance Management Program, Boston University (2004-2005)
  • Various positions (supervisor, account executive, senior analyst), Valentine-Radford, Inc. advertising agency (1988-1992)

Recent Publications

  • Ubbes, Valerie, James R. Coyle and Elias Tzoc (2018) Evaluation of an Oral Health Literacy Curriculum, International Journal of Health, Wellness and Society.
  • Lee, Sooun, Joshua Schwarz, James R. Coyle, Thomas Boulton, and Naoki Kameda (2013), Important Business Considerations For Successful Entry Into the China Market, Journal of Business Case Studies, 10(1).
  • Ahrens, Jan, James R. Coyle and Michal Strahilevitz (2013) Electronic Word of Mouth: The Effects of Incentives on eReferrals by Senders and Receivers, European Journal of Marketing, 47(7), 1034-1051.
  • Coyle, James R., Glenn Platt and Ted Smith (2012) I'm Here to Help: How Companies' Microblog Responses to Consumer Problems Influence Brand Perceptions, Journal of Research in Interactive Marketing, 6(1), 27-41.
  • Coyle, James R., Ted Smith, Liz Lightfoot, William Neace, and Glenn Platt (2011) Click Here to Share With a Friend: A Uses and Gratifications Approach to Word-of-Mouth Marketing Effectiveness, International Journal of Electronic Marketing and Retailing, 4 (4).

    Areas of Expertise

    • Consumer processing of website content
    • Internet
    • Internet marketing
    • Music piracy
    • Online music distribution
    • Website design
    • Website interactivity
    • Word-of-Mouth Marketing
    • e-Commerce

    Biography

    James Coyle currently holds a joint appointment at Miami University in the Marketing Department and Armstrong Interactive Media Studies. He is Director of the Center for Research in User Experience. In this role, he works with faculty from across the University who are interested in applying biosensors (specifically eye tracking, facial expression analysis and galvanic skin response) to their research to better understand emotional and behavioral responses to stimuli. His own research interests include how consumers visually process online content in digital media environments, viral marketing, and music piracy. He received his MA (1995) and PhD (1997) in Journalism (Advertising Studies) from the University of Missouri-Columbia.

    Courses

    • FALL 2020
    • MKT 419 A ONLINE WEB
    • MKT 519 A ONLINE WEB
    James Coyle

    Contact Information

    Links

    * Accessible version of PDF available upon request.