Directory

James Coyle

Associate Professor

Marketing & Interactive Media Studies


Profile

Academic Background

  • Ph.D. University of Missouri-Columbia, Journalism with advertising research specialization,1997
  • M.A. University of Missouri-Columbia, Journalism with advertising research specialization, 1994
  • B.A. Rockhurst University, English, 1986

Academic & Professional Experience

  • Associate Professor of Marketing and Interactive Media Studies, Farmer School of Business, Miami University (2012–Present)
  • Assistant Professor of Marketing and Interactive Media Studies, Farmer School of Business, Miami University (2006–2012)
  • Associate Professor of Marketing and International Business, Zicklin School of Business, Baruch College, CUNY (2004–2006)
  • Assistant Professor of Marketing and International Business, Zicklin School of Business (1997–2003)
  • Part-time Facilitator of Master’s Courses in Insurance Management Program, Boston University (2004–2005)
  • Various positions (supervisor, account executive, senior analyst), Valentine-Radford, Inc. advertising agency (1988–1992)

Recent Publications

  • Smith, Ted, James R. Coyle, Elizabeth Lightfoot and Amy Scott (2007), “Reconsidering Models of Influence: The Relationship Between Consumer Social Networks and Word-of-Mouth Effectiveness,” Journal of Advertising Research. Coyle, James R., Andrew Mendelson, and Heeman Kim (in press), “The Effects of Interactive Images and Goal-Seeking Behavior On Telepresence and Site Ease of Use,” Journal of Website Promotion.
  • Coyle, James R., and Stephen J. Gould (2007), chapter: “Internet Integrated Marketing Communications (I-IMC): Theory and Practice,” In (Eds.), David W. Schumann and Esther Thorson, Internet Advertising: Theory and Research. Mahwah, NJ: Lawrence Erlbaum Associates.
  • Coyle, James R. (2002), Internet Resources and Services for International Marketing and Advertising: A Global Guide, Oryx Press, 320 pp.
  • Coyle, James R., and Stephen J. Gould (2002), “How Consumers Generate Clickstreams through Web Sites: An Empirical Investigation of Hypertext, Schema and Mapping Theoretical Explanations,” Journal of Interactive Advertising, 2(2).
  • Coyle, James R., and Esther Thorson (2001), “The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites,” Journal of Advertising, 30(3), 65-78.
  • Coyle, James R.., Robert Meeds, and Thomas Weir (2001), “Exploring Student Orientations Toward Advertising: A Q-Methodology Approach,” Journal of Advertising Education, 5(1), 34-45.

Honors & Awards

  • 1997: Winner of Doctoral Dissertation Award, American Academy of Advertising

Areas of Expertise

  • Consumer processing of website content
  • Internet
  • Internet marketing
  • Music piracy
  • Online music distribution
  • Website design
  • Website interactivity
  • Word-of-Mouth Marketing
  • e-Commerce

Biography

Courses

  • FALL 2018
  • MKT 419/519 - SECTION C, WEB
  • MKT 419/519 - SECTION F, WEB
coylejr

Contact Information

Office Hours

  • Fall 2018
  • TR 9:30 am - 11:30 am.

Links

* Accessible version of PDF available upon request.