Devon DelVecchio

Raymond E. Glos Professor in Marketing



Academic Background

  • Ph.D. Indiana University, Marketing, 2001
  • M.B.A. University of South Carolina, Marketing, 1993
  • B.S. Pennsylvania State University, Finance, 1990

Academic & Professional Experience

  • Professor, Miami University (2014-Present)
  • Associate Professor, Miami University (2009-2014)
  • Assistant Professor, Miami University (2005-2009).
  • Assistant Professor, University of Kentucky (2001-2005).

Recent Publications

  • Sanjay Puligadda, Devon DelVecchio and Bob Gilbreath (2014). œMeaningful Marketing: A Process Investigation of How Consumers Reward Non-interruptive, Non-persuasive Marketing Communication. Journal of Marketing Communications, 20, 325-338.
  • Devon DelVecchio and Timothy B. Heath (2013). The Effect of Dual Anchors on Numeric Judgments: The Moderating Effects of Anchor Order and Domain Knowledge. Advances in Consumer Research, 40, 547-552.
  • Devon DelVecchio and Sanjay Puligadda (2012). The Effects of Discounts on Perceptions of Brand Quality: A Choice Task Perspective. Journal of Product and Brand Management, 21, 465-474.
  • Timothy B. Heath, Devon DelVecchio, and Michael S. McCarthy (2011). The Asymmetric Effects of Extending Brands to Lower and Higher Quality. Journal of Marketing, 75, 3-20.
  • Haeran Jae, Devon DelVecchio, and Terry Childers (2011). Are Low-Literate and High-Literate Consumers Different? Applying Resource Matching Theory to Ad Processing across Literacy Levels. Journal of Consumer Psychology, 21, 312-330.

Honors & Awards

  • 2015: Outstanding Reviewer, Journal of Product & Brand Management
  • 2011-2013: Enders Research Fellowship
  • 2010: CELTUA Top 100 Faculty and Staff
  • 2009: Farmer School of Business, James Robeson Junior Faculty Research Excellence Award
  • 2005: Conference Best Paper Award â€" Winter Meeting of the American Marketing Association
  • 2001: Conference Best Paper Award â€" Winter Meeting of the American Marketing Association
  • 2000: MSI Alden G. Clayton Dissertation Competition - Honorable Mention
  • 2000: Consortium Fellow
  • 1998: Indiana University Teaching Excellence Recognition Award
  • 1993: University of South Carolina Outstanding MBA Student Award, 1993

Professional Interests

  • Research: Brand equity in consumer and non-consumer markets; Consumer processing of price-related information; Competition between brands in different price/quality tiers.
  • Teaching: Brand Management and Marketing Strategy.

Areas of Expertise

  • Branding and advertising
  • Brands
  • Consumer evaluations of brand extensions
  • Integrated marketing communications
  • Promotion-based competition among brands of different price/quality tiers
  • Relationship between price promotions and brand choice


Dr. DelVecchio consistently receives high marks from Undergraduate and MBA students for his interactive teaching approach, and his ability to make the principles of marketing applicable to the workplace.

Prior to coming to Miami, Professor DelVecchio was a faculty member at the University of Kentucky. He also adds branding-related consultant to Eli Lilly and IBM to his career accomplishments.

Consumer evaluations of brand extensions and consumers' perception of prices are among his many and varied research interests.


  • SPRING 2018
  • MKT 495 - SECTION E, MW, 12:10 PM - 2:00 PM, FSB 3061-A
  • MKT 495 - SECTION F, MW, 2:15 PM - 4:05 PM, FSB 3061-A.

Contact Information

Office Hours

  • Spring, 2018
  • TR, 10:00 am - Noon or by appointment.


* Accessible version of PDF available upon request.