Gregory Fisher

Assistant Professor



Academic Background

  • Ph.D., University of Illinois, 2014
  • International MBA, University of South Carolina, 2003
  • B.A. University of Missouri - Kansas City, Economics, 1999

Academic & Professional Experience

  • Assistant Professor, Miami University (2014 - Present)
  • Instructor, University of Illinois (2011, 2014)
  • Teaching Assistant, University of Illinois (2010 - 2014)
  • Hubbell, Product Marketing Manager (2006 - 2009)
  • Hubbell, Accounting Manager (2004 - 2006)
  • Hubbell, Management Development Rotation Program (2003 - 2004)
  • ICA Fluor Daniel (2002)
  • Burns & McDonnell Consulting Engineers (1999 - 2001)

Selected Publications

  • Fisher, Gregory J., and Eric (Er) Fang, (2018), œCustomer-Driven Innovation: A Conceptual Typology, Review of Theoretical Perspectives, and Future Research Directions. Handbook of Research on New Product Development, Peter Golder and Debanjan Mitra (Eds.). Edward Elgar Publishing, Forthcoming.
  • Fisher, Gregory J., and William J. Qualls, (2018), œA Framework of Interfirm Open Innovation: Relationship and Knowledge Based Perspectives, Journal of Business and Industrial Marketing, Forthcoming.
  • Stanko, Michael A., Gregory J. Fisher, and Marcel Bogers, (2017) œUnder the Wide Umbrella of Open Innovation, Journal of Product Innovation Management, 34 (4), 543-558.
  • Tang, Tanya Ya, Gregory J. Fisher, and William J. Qualls (2016), "Interfirm Alliance Configuration as a Strategy to Reduce Shareholder Risk", Journal of Business Research, 69 (3), 1199-1207.
  • Yao, Zheng, Zhi Yang, Gregory J. Fisher, Chaoqun Ma, and Eric (Er) Fang (2013), "Knowledge Complementarity, Knowledge Absorption Effectiveness, and New Product Performance: The Exploration of International Joint Ventures in China," International Business Review, 22 (1), 216-227.
  • Ma, Chaoqun, Zhi Yang, Zheng Yao, Greg Fisher, and Eric (Er) Fang (2012), "The Effect of Strategic Alliance Resource Accumulation and Process Characteristics on New Product Success: Exploration of International High-Tech Strategic Alliances in China," Industrial Marketing Management, 41 (3), 469-480.

Honors & Awards

  • Sheth Doctoral Fellowship, 2013
  • Irwin Fellowship, 2012 - 2013
  • AMA / Sheth Doctoral Consortium Fellow, 2012
  • Sheth / Sudman Research Award, 2011 - 2012


Greg Fisher is an Assistant Professor of Marketing at Miami University’s Farmer School of Business. He completed his Ph.D. in Business Administration at the University of Illinois and joined the Miami faculty in August 2014. Additionally, he earned an International MBA from the University of South Carolina - Moore School of Business, where he was a Darla Moore Fellow, and a BA in Economics from the University of Missouri at Kansas City, where he was a University of Missouri Curators Scholar. His research interests explore marketing capabilities, interorganizational learning, marketing alliances, open innovation, 3D printing, and new product development. Prior to his academic career, he held positions in B2B marketing management, accounting management, and consulting, in various locations that include the United Kingdom, Mexico, and Brazil.


  • FALL 2018
  • MKT 291 - SECTION L, TR, 8:30 AM - 9:50 AM, FSB 1035
  • MKT 291 - SECTION M, TR, 10:05 AM - 11:25 AM, FSB 1035.

Contact Information

Office Hours

  • Fall 2018
  • TR - 1:30 pm - 3:30 pm or by appointment.


* Accessible version of PDF available upon request.