Directory

Gillian Oakenfull

Professor

Marketing


Profile

Academic Background

  • Ph.D. University of Houston, Marketing, 1998
  • M.A.S. Lamar University, Business Administration, 1992
  • B.B.A. Lamar University, 1988

Recent Publications

  • Oakenfull, Gillian (forthcoming), "What Matters: Factors Influencing Gay Consumers' Evaluations of Gay-friendly Corporate Activities" Journal of Public Policy and Marketing in a special issue titled "Marketplace Diversity and Inclusion."
  • Oakenfull, Gillian (forthcoming), "Gay Consumers and Brand Usage: The Gender-Flexing Role of Gay Identity and Community Involvement" Psychology and Marketing.
  • McCarthy, Michael and Gillian Oakenfull (forthcoming), "CAUCUS: A Methodology for Eliciting Brand Associations Across Competitors," Journal of Advertising Research.
  • Oakenfull, Gillian (forthcoming), "Unraveling The Movement From The Marketplace: Lesbian Responses To Gay-Oriented Advertising," Journal of Marketing Development and Competitiveness in a special issue on marketing to diverse consumers.

Professional Interests

  • She teaches both Strategy Works and Highwire Brand Studio undergraduate senior capstones and recently developed and taught an online version of Principles of Marketing, the Farmer School of Business's first online offering. She also developed and teaches the Globalization and Marketing Strategy course within the MBA program.
  • Her research focuses on two areas of expertise (i) the Gay and Lesbian Consumer market and (ii) measuring brand meaning and brand management.

Areas of Expertise

  • Branding and advertising
  • Consumer evaluations of brand extensions
  • Global marketing
  • International marketing
  • Marketing communications
  • Marketing strategy
  • Social marketing
  • Targeting diverse markets
  • e-Commerce

Biography

Gillian Oakenfull is an Associate Professor of Marketing in the Farmer School of Business. She serves as the Director of Experiential Learning, leading the department's commitment to engaging its students in client-based learning opportunities. She teaches both Strategy Works and Highwire Brand Studio undergraduate senior capstones and recently developed and taught an online version of Principles of Marketing, the Farmer School of Business's first online offering. She teaches the Globalization and Marketing Strategy course within the MBA program.

Her research focuses on two areas of expertise (i) the Gay and Lesbian Consumer market and (ii) measuring brand meaning and brand management. Her research on both topics has been published in academic journals in both business and the social sciences including the Journal of Public Policy and Marketing, the Journal of Advertising Research, the Journal of Business Research, Psychology & Marketing, the Journal of Homosexuality, and the Journal of Brand Management.

This year, she was a recipient of the 2012 Carnegie Foundation for the Advancement of Teaching Ohio Professor of the Year, the 2012 Academy of Marketing Science Outstanding Marketing Educator Award, and the Marketing Management Association's Hormel Meritorious Teaching Award. In previous years, she was a recipient of the Women's Leadership Award, given by Miami's Women's Center recognizing those who have distinguished themselves in their respective communities and organizations as advocates for equality and models of leadership, and the 2009 Richard T. Farmer Teaching Excellence Award from the Farmer School of Business.

Courses

  • FALL 2018
  • MKT 495 - SECTION D AND H-D, MWF, 10:05 AM - 11:25 AM, FSB 2040
  • MKT 495 - SECTION E AND H-E, MWF, 11:40 AM - 1:00 PM, FSB 2040
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Contact Information

Office Hours

  • Fall, 2018
  • MW 9:00 am - 10:00 am or By appointment.

Links

* Accessible version of PDF available upon request.