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Marketing

This minor, open to all university students, prepares students for a career in marketing or as part of a business decision-making team. The modern global society is placing an increasing emphasis on marketing knowledge and related skills. Global and domestic corporations' manufacturing, distribution, and buying and selling operations significantly shape the standard of living and the global economy. This is true for both for-profit and not-for-profit institutions and supply chains. 

Minor Information

  • 22 credit hours
  • Open to all majors
  • ISA 225 is a prerequisite to MKT 335
  • Satisfies the thematic sequence requirement for non-business majors

  • Application process: students interested in the MKT minor must apply during the fall semester of their sophomore year (transfer students must apply within three semesters of matriculating into Miami).
  • Upon admission, students interested in enrolling in MKT291 will be seated into a course section based on student schedules and course availability. ECO201 is a prerequisite/co requisite for MKT291.
  • Please note, this minor is competitive and there are a limited number seats available.
  • Visit the Miami Bulletin for more information

Minor Requirements for students entering Miami Fall 2017 and earlier

Application opens November 15, 2018 and will be posted to MKT Department website. Applications due December 15, 2018. NO EXCEPTIONS. Students will be notified by Jan 15, 2019.

Select one of the statistics courses below:

  • ISA 225
  • STA 261
  • STA 368

Required courses:

  • ECO 201
  • MGT 111 
  • MKT 291
  • MKT 325
  • MKT 405

Select one of the following:

  • MKT 412
  • MKT 415
  • MKT 419
  • MKT 425
  • MKT 435
  • MKT 461
  • MKT 490

Minor Requirements for students entering Miami Fall 2018 and later

Students will apply for the minor during the fall 2019 semester.

Option 1:

Select one of the statistics courses below:

  • ISA 225 
  • STA 261 

Required courses:

  • ECO 201 
  • MKT 291 

Select THREE of the following courses:

  • MKT 325
  • MKT 335
  • MKT 405
  • MKT 435 

AND Select ONE of the following courses:

  • MKT 412 
  • MKT 415 
  • MKT 419 
  • MKT 425
  • MKT 461
  • MKT 490

Option 2:

Select one of the statistics courses below:

  • ISA 225
  • STA 261

Required courses:

  • ECO 201
  • MKT 291 

Select ALL of the following courses:

  • MKT 325 
  • MKT 335 
  • MKT 405
  • MKT 435

*Option 2 is recommended for students pursuing an analytical/research pathway. Prerequisites include STA 125/261, MTH 151 and ISA 225.