Kuznekoff co-authors article
Published
Kuznekoff co-authors article
Published
Jeff Kuznekoff, associate professor of Interdisciplinary and Communication Studies, is co-author of “The Try Guys Try Image Repair: Apologia in the Age of Influencers and Digital Media,” published in the Western Journal of Communication. Co-authored with Leland Spencer, the article analyzes how the YouTube group The Try Guys dealt with a public relations crisis in 2022 and repaired their image afterward.
