Brody Ruihley

Degrees

Ph.D., Sport Studies – University of Tennessee
M.S., Sport Administration – University of Louisville
B.A., Communication – University of Kentucky

Scholarly Focus

I have been active and continuously working on advancing knowledge in the areas of fantasy sport, public relations in sport, college athletics, and marketing.

Highlighted Publications

Ruihley, B.J., & Li, B. (Eds). (2021). Administration & governance in global sport business. Kendall Hunt.

Ploeg, A., & Ruihley, B.J. (2021) (Guest Editors). Special issue: History of Fantasy Sport. International Journal of the History of Sport, 38(1).

Ruihley, B.J., & Li, B. (2020) (Guest Editors). Special issue: Sport and the Coronavirus Crisis. International Journal of Sport Communication, 13(3). Double-Issue. 34 articles.

Pedersen, P.M., Ruihley, B.J., & Li, B (Eds.). (2020). Sport and the pandemic: Perspectives on Covid-19’s impact on the sport industry. Routledge.

Billings, A.C., & Ruihley, B.J. (2014). The fantasy sport industry: Games within games. Routledge.

In the News

Fantasy Sport's Social and Academic Impact - with Brody Ruihley

For Brody Ruihley fantasy sport has become the conduit that combines innovative academic work and valuable public scholarship. By studying the significance of a rapidly evolving sports media landscape through the lens of fantasy sport, Ruihley is exploring the impact this new pastime is having on sports, culture, and even on society at large.