Ph.D., Sport Studies – University of Tennessee
M.S., Sport Administration – University of Louisville
B.A., Communication – University of Kentucky
I have been active and continuously working on advancing knowledge in the areas of Fantasy sport, public relations in Sport, college athletics, and marketing.
Grappendorf, H., & Ruihley, B.J. (2015) Different activity, same story: Women’s perceptions of why fantasy sport is male dominated. Global Sport Business Journal, 3(2).
Ruihley, B.J., Hardin, R., & Billings, A.C. (2015). ESPN and the fantasy sport experience. In J. McGuire, Armfield, & Earnheardt (Eds.) The ESPN Effect: Academic studies of the Worldwide Leader in Sports.
Pate, J.R., Hardin, R., & Ruihley, B.J. (2014). Speak for yourself: Analysing how U.S. Athletes used self-presentation on Twitter during the 2012 London Paralympic Games. International Journal of Sport Management & Marketing, 15(3/4), 141-162.
Ruihley, B.J., Billings, A.C., & Rae, C. (2014). As time goes by: Deciphering the fantasy sport playing teenager. Sport Marketing Quarterly, 23(4), 187-197.
Ruihley, B.J., & Hardin, R. (2014). Sport fans and online data collection: Challenges and Ethics. Journal of Applied Sport Management, 6(3), 1-15.
In the News
Fantasy Sport's Social and Academic Impact - with Brody Ruihley
For Brody Ruihley fantasy sport has become the conduit that combines innovative academic work and valuable public scholarship. By studying the significance of a rapidly evolving sports media landscape through the lens of fantasy sport, Ruihley is exploring the impact this new pastime is having on sports, culture, and even on society at large.