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ThunderHawks

Regionals Communications and Marketing

The Regionals Office of Communications and Marketing is responsible for promoting, protecting, and evaluating the image of Miami University Regionals, the brand and its strategic mission. It is responsible for campus-wide internal communications and is the campus office designated to contact and communicate with the media.

Project Intake Form

University Communications and Marketing are now accepting new project requests. We have adjusted the process to submit projects throughout the year, so please review the timeline so you can be prepared with your requests.

Regionals Communications and Marketing Priorities

Priorities
Tier Category Purpose Example
1 Strategic Initiatives High-impact projects aligned with Regionals/CLAAS goals
  • New program launches
  • Work+ employer marketing
  • Polytechnic Campus brand
  • Yield & re-engagement campaigns
2 Annual & Operational Projects Planned efforts supporting recruitment, branding, and visibility
  • Admissions refresh
  • Event/web updates
  • Brand campaigns
  • Program marketing
3 Brand Review Review of externally created materials for brand alignment
  • Vendor brochures
  • Donor pieces
  • Outreach packets
4 One-Off or Ad Hoc Requests Small, unplanned needs reviewed as capacity allows
  • Flyers & signs
  • Social graphics
  • Web edits

Accomplishments

  • UCDA Design Awards | Excellence Award for In-House Digital | Too Good to be True? Bachelor of Science in Commerce Digital Campaign Series | E-Campus in collaboration with Regionals Marketing | August  2021
  • UCDA Design Awards | Honorable Mention for Digital Video | Too Good to be True? Bachelor of Science in Commerce Video | E-Campus in collaboration with Regionals Marketing  | August  2021
  • UCDA Design Awards | Honorable Mention for Digital Animation and Motion Graphics | Too Good to be True? Bachelor of Science in Commerce Video | E-Campus with Regionals Marketing  | August  2021
  • Education Digital Marketing Award | Silver for Total Digital Marketing Program | Regionals Marketing  | December 2020
  • Education Digital Marketing Award | Merit Awards for Admissions Website or Microsite and COVID Response Campaign | Regionals Marketing in collaboration with UCM Web Team | December 2020
  • Council for the Advancement and Support of Education | Circle of Excellence | Bronze for Marketing on a Shoestring Budget Award | June 2020

Our Brand

The Miami University brand standards define a flexible, yet consistent identity that allow both internal and external partners to develop Miami branded materials. Consistent standards set clear expectations for the appearance of branded materials and allow brand communicators the flexibility they need to meet the needs of diverse audiences.

Regionals Communications and Marketing

Hamilton Campus Mosler Hall 201/217
Middletown Campus Johnston Hall 116