Trademarks and Licensing

Scope: Who is Covered by this Policy?

 Employees, Students, and  all others


To fully protect Miami University’s name and trademarks (service marks and trademarks) ensuring they remain valuable assets for years to come; Miami registers the marks and manages them through licensing. These two steps would not be sufficient, however, if the University permitted each and every proposed use of its name and/or marks. For example, some uses could harm the very reputation that the marks represent. In other cases, the nature of goods and services may pose such significant legal risks that they should not be licensed, and some uses may potentially harm the marks unless they are carefully controlled.  The Manager of University Trademarks and Licensing is responsible for overseeing the use of the University’s name and all identifying marks, both on and off campus.

Only an officially licensed vendor may produce merchandise bearing the Miami University name or marks. Miami University is committed to ethical and fair labor practices. The Manager of Trademarks and Licensing, in connection with our licensing agent, the Learfield Licensing Partners (LRG), ensures that all items incorporating Miami marks (including names of departments and any recognized club and organization affiliated with Miami) are manufactured by companies whose labor policies ensure that their employees are safe from abusive labor practices. Miami University is a member of the Worker Rights Consortium (WRC).

Campus departments and student organizations that are officially recognized by or are part of the University are permitted, with the approval of the Manager of Trademarks and Licensing to use Miami logos, symbols, and trademarks (service marks and trademarks). Additional information and procedures are available at Trademarks and Licensing.

Miami University will not approve the use of its trademarks in conjunction with certain types of products. These include, but are not limited to:

  • Alcohol products
  • Tobacco products
  • Illegal drugs products
  • Inherently dangerous products, including weapons, firearms or explosives
  • Sexually suggestive products
  • Products that are or depict racist, sexist, hateful, demeaning or degrading language or statements
  • Products that use profanity
  • Gambling-related products
  • Products that contain statements impugning other universities
  • Products that present an unacceptable risk of liability
  • Products that are harmful to the mission or integrity of the institution
  • Products that contain another entity’s registered trademark, unless explicit written permission has been granted.

Any and all uses of the names, numbers, and/or images of Miami University student athletes must comply with Miami University policies and NCAA regulations.

University trademarks cannot be used by private and/or corporate businesses in the sale of commercial products or advertising without the express written permission of the Manager of Trademarks and Licensing. University trademarks cannot be incorporated into off-campus business telephone numbers, Internet addresses or Internet domain names. In instances where there is uncertainty regarding the appropriate use of any Miami University trademarks, the Manager of Licensing and Trademarks, along with the Associate Vice President of University Communications and Marketing and the General Counsel, will determine the best course of action.

Related Form(s)

Not applicable.

Additional Resources and Procedures

Not applicable.


Not applicable.

Policy Administration

Next Review Date


Responsible Officers

Director of University News and Communication

Legal Authority

Not Applicable.

Compliance Policy


Recent Revision History

Edited July 2018

Reference ID(s)

MUPIM 18.3

Reviewing Bodies