Curriculum

Students pose near a carousel on Fishermans Wharf
Students and employers conference together in a room
Students pose on a cable car
Two women smile as they stand near a carousel on Fishermans Wharf
group of students pose near the Ghirardelli building, San Francisco

Prerequisites: Students are required to take any two of the following courses in preparation for the Digital Innovation Programs:

  • IMS 418: Social Media Marketing
  • IMS/MKT 419: Digital Branding
  • IMS 421: Product Management
  • ESP 201: Introduction to Entrepreneurship and Business Models
  • CSE 383: Web Application Programming

Students do not need to take these courses before applying to the program, but must take them before participation.

Upon acceptance, all students will be enrolled in IMS 278, a 1-credit course including program orientation, LinkedIn & resume workshops and more.


During the Program

Students spend four days each week working at an internship and each Friday is “class day” spent visiting companies in the area. Students receive 16 credit hours upon completion of the program.

  • IMS 340: Internship, 8 credit hours offered credit/no credit only. Students are full-time interns Monday-Thursday of each week. To get passing credit, students need to have positive feedback from their employer and be present & fully engaged at their internship every single day. Please see below for examples of companies at which students have previously interned.
  • IMS 396/397: Inside the Startup Environment, 3 credit hours. Each Friday, students will visit a variety of companies in their respective city, interacting with business leaders and participating in various activities. This is a graded course, and students receive a grade based on being present and engaged during each visit, as well as asking well thought out questions. Please see below for examples of companies students will visit. The course number differs based on the city of participation.
  • IMS 398: Startup Networking, 1 credit hour. Students are required to network each week with business leaders both at their company and beyond, attending networking events, scheduling coffee meetings and more. Students are responsible for scheduling all meetings.
  • IMS 440: Senior Capstone Project, 4 credit hours. Over the course of the semester, students will work as a group to complete a project, likely for a client in the area. In order to receive senior capstone credit, students must enter the program with at least 80 credit hours. Students are graded on how well they demonstrate team leadership, their performance at a level of excellence while completing project-related tasks, their engagement with the client frequently and professionally and their ability to meet deadlines while delivering an excellent product. This capstone is also cross-listed as a Marketing capstone, which can be verified on a Degree Audit Report (DAR).

All of these courses will count toward the IMS major and co-major. For students who have participated in the Spring 2019 program and earlier, these courses fulfill the Interactive Media Studies Minor. Beginning in the Fall of 2019, the program courses and prerequisites together will fulfill the requirements of the new Digital Innovation Minor.

To determine the best way to work this program into your schedule or for specific questions regarding the requirements, please contact program management.


Golden Gate Bridge over the bay, with blue sky and fluffy clouds

San Francisco

Program participants will spend four days a week working for a startup in the Bay Area. Each Friday will be spent visiting 2-3 Bay Area companies like Twitter, Facebook, Google, LinkedIn, SalesForce, Chegg, PeopleConnect and more. Students will also build a large network of contacts through attendance at various networking events throughout the semester. Additionally, students will complete a senior capstone project with a client in the Bay Area.

Internship Companies

 company logos for peopleconnect, blue board, upfizz, prynt, softbank, hello Scout, imgur, infuse.us, credit sesame, The League, scoop, jobscience, tapingo, pilot 44, Steelhead Ventures, Snapchat, the hustle, salesforce, giving assistant, grove collaborative, runway, keiretsu capital, suit x, and the materialist

Friday Visit Companies

company logos for facebook, airbnb, barracuda, salesforce, zendesk, apple, reddit, palo alto networks, quantcast, google, svb, nokia growth partners, MuleSoft, linkedin, survey monkey, tableau, doordash, DataFox, realtor.com, techcrunch, twitch.tv, GoPro, hired, instagram, and foundation talent


An aerial view of downtown Cincinnati

Cincinnati

Program participants will spend four days a week working for a Cincinnati company. Each Friday will be spent visiting companies large and small around the Cincinnati area, from startups to larger corporations. Internships and visits will be with companies like The Brandery, CincyTech, Oracle, Differential, Roadtrippers, Frameri, 84.51 and more. Students will also build a large network of contacts through attendance at various networking events and their own required outreach to individuals in the Cincinnati area throughout the semester.

Internship Companies

The company logos for empower media marketing, craftforce, PawedIn, LifeFormations, Loteda, 84.51, cerkl, SugarCreek, 17A, Scripps, talmetrix, Findlay Kitchen, Frameri, bridgeable, hello parent, tilr, lisner, immersed

Friday Visit Companies

 The company logos for Brandery, Ahalogy, HCDC, Gaslight, OCEAN Accelerator, Roadtrippers, Differential, Findlay Kitchen, 50 West, Topic, Brandimage, Cladwell, AllosVentures, PupilBox, FamilyTech, Madtree Brewery, P&G, Gild Collective, Nation Kitchen and Bar, tilr, GNGF, Cerkl, Cintrifuse, and Losant