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Apr 16, 2015

Sign up for BAM! Miami’s new Brand Ambassadors program

Are you curious about Miami University and its brand? Are you interested in learning new skills and techniques? Sign up for the new BAM! program — Brand Ambassadors of Miami.

bamUniversity communications and marketing is offering this program for faculty and staff to become certified as official campus Brand Ambassadors.  Sign-up is open now, and courses will be offered during spring and summer 2015 and again in the fall.

“Brand Ambassadors of Miami is a program for anyone on our campuses to develop skills and knowledge about promoting and advancing Miami,” said Deedie Dowdle, associate vice president of university communications and marketing. “It is our hope that these sessions will provide valuable information and that we will be able to continue to expand the program.”

Certification is granted to those who complete at least two courses from each of the following tracks:

Digital Media Track

  • Visual Storytelling with Video
  • Video Closed Captioning
  • Social Media and the Brand
  • Using 25Live Online Calendar

Writing Track

  • News Writing
  • "Tell Me a Story" — the Highlights of Feature Writing
  • Brochure Writing

Design Track

  • Photoshop 101
  • InDesign 101
  • Preparing Your Files for Print

Web Track

  • Cascade Training
  • HTML
  • Writing for the Web
  • SEO

Brand Track

  • The Miami Brand
  • What is Branding?
  • Trademarks and Licensing
  • Media Buying