Yang Yang, Ph.D.
Yang Yang has a Ph. D. in Communication at Bowling Green State University. She received her M.A. in Global Journalism from the University of Sheffield, United Kingdom.
Yang’s area of interest lies at the intersection of advertising on social media, especially influencer marketing on short-video sharing platforms. She is currently doing conceptual and quantitative research on social media influencers and opinion leaders.
Her dissertation and future research examine user behaviors on TikTok among Chinese and U.S. users through the lens of Cultural Dimensions Theory and Congruity Theory.
To fulfill the requirement or demand of an advertising scholar, Yang not only does advertising research but also worked at a social media advertising company in China, helping advertisers launch Google and Facebook ads. She applied her research finding to advertising design.
She enjoys sharing the practical and theoretical knowledge gained from the research with her students interested in advertising. As a communication instructor, Yang believes each person is a brand. She promotes herself as a brand with the characteristics of young, authentic, stylish, and innovative, and her class is respectful and interactive.