How to Use These Guidelines

Every communication from Miami University contributes to the university’s reputation, and the most basic component of a strong institutional image is a unified visual presentation. Our name and logo(s) stand as the symbols of the institution’s many parts.

Each area of the university has different needs and applications for print, electronic, and other types of media. This manual includes sections addressing the use of visual elements and styles across these media and it also contains examples of commonly used materials, appropriate colors, logos and marks, fonts, and inappropriate visual elements. It also contains information about accessing the logos and marks, and provides contact information and other resources.

We hope to have created a comprehensive manual that makes it easier to follow design and logo standards, but we know questions will arise. Please call University Communications and Marketing with questions or concerns. This office has been charged with developing and supporting the university’s graphic standards, and our staff can provide approvals, resources, and answers to any questions not specifically outlined in the guidelines.

This manual is also available online, where any updates will also be included. The Web address is Downloadable logos are available at

Any special circumstances that may require a deviation from the standards outlined in this guide should be approved by University Communications and Marketing.

University Communications and Marketing