Assistant Professor of Strategic Communication

John Tchernev received his master's degree and doctorate degree in Communication from The Ohio State University. His research examines the persuasive power of narratives and satire, audience psychology, and media multitasking.

Courses Frequently Taught:

• STC 262: Research Methods
• STC 431: Persuading Audiences
• ENG/MAC 213: Writing for the Media
• MAC 309: Advertising in Consumer Culture

Recent Publications:

Tchernev, J. (2022). Creating character identification and liking in narratives: The impact of protagonist motivations on real-time audience responses. Media Psychology. https://doi.org/10.1080/15213269.2022.2067878

Tchernev, J., Brown, C., Walther-Martin, W., & Moyer-Gusé, E. (2021). Forceful or Funny? Audience interpretations of narrative persuasion in satirical entertainment media. Communication Studies, 72(4), 734-751.  https://www.tandfonline.com/doi/abs/10.1080/10510974.2021.1953099

Tchernev, J., Collier, J., & Wang, Z. (2021). There and back again: Exploring the real-time cognitive journey of narrative transportation. Communication Research. https://journals.sagepub.com/doi/10.1177/00936502211018577

Tchernev, J. (2021). Media multi-tasking. In J. Van den Bulck (Ed.), International Encyclopedia of Media Psychology. Hoboken, NJ: Wiley-Blackwell. https://doi.org/10.1002/9781119011071.iemp0062

Moyer-Gusé, E., Tchernev, J., & Walther, W. (2019). The persuasiveness of a humorous environmental narrative combined with an explicit persuasive appeal. Science Communication, 41(4), 422-441. https://doi.org/10.1177/1075547019862553

Slater, M., Oliver, M.B., Appel, M., & Tchernev, J., & Silver, N. (2018). Mediated wisdom of experience revisited: Delay discounting, acceptance of death, and closeness to future self. Human Communication Research, 44(1), 80-101. https://doi.org/10.1093/hcr/hqx004

Banjo, O.O., Wang, Z., Appiah, O., Brown, C., Walther-Martin, W., Tchernev, J., Hedstrom, A., & Irwin, M. (2017). Experiencing racial humor with outgroups: A psychophysiological examination of co-viewing effects. Media Psychology, 20(4), 607-631. https://doi.org/10.1080/15213269.2016.1234396

Lee, J.Y., Slater, M., & Tchernev, J. (2015). Self-deprecating humor vs. other-deprecating humor in health messages. Journal of Health Communication, 20(10), 1185-1195.  http://doi.org/10.1080/10810730.2015.1018591

Wang, Z., Vang, M., Lookadoo, K., Tchernev, J., & Cooper, C. (2015). Enticing high sensation seekers: The dynamic interplay of sensation seeking, message visual-auditory complexity and arousing content. Journal of Communication, 65(1), 101-124. http://doi.org/10.1111/jcom.12136

Holbert, R.L., & Tchernev, J. (2014). Satire news. In S. Attardo (Ed.), Encyclopedia of Humor Studies. Thousand Oaks, CA: Sage.

Pingree, R., Quenette, A., Tchernev, J. & Dickinson, T. (2013) Effects of media
criticism on gatekeeping trust and implications for agenda setting. Journal of Communication, 63(2), 351-372. https://doi.org/10.1111/jcom.12016

Holbert, R. L., Tchernev, J., Esralew, S. E., Walther, W. O., & Benski, K. (2013). Young voter perceptions of political satire as persuasion: A focus on persuasive intent, message strength, and influence. Journal of Broadcasting & Electronic Media, 57(2), 170-186. https://doi.org/10.1080/08838151.2013.787075

Holbert, R. L., & Tchernev, J. (2013). Media influence as persuasion. In J. P. Dillard & L. Shen (Eds.), The SAGE handbook of persuasion: Developments in theory and practice (2nd ed., pp. 36-52). Thousand Oaks, CA: Sage.

Wang, Z., Solloway, T., Tchernev, J., & Barker, B. (2012). Dynamic motivational processing of anti-drug messages: Coactivation begets attention. Human Communication Research, 38(4), 485-509. https://doi.org/10.1111/j.1468-2958.2012.01431

Wang, Z., Tchernev, J., & Solloway, T. (2012). A dynamic longitudinal examination of social media use, needs, and gratifications among college students. Computers in Human Behavior, 28(5), 1829-1839. https://doi.org/10.1016/j.chb.2012.05.001

Hill, M., Tchernev, J., & Holbert, R.L. (2012). Do we need to go cellular? Assessing political media consumption using a single-frame llandline/cellular survey design. Mass Communication & Society, 15(2), 284-306.  https://doi.org/10.1080/15205436.2011.642926

Wang, Z. & Tchernev, J. (2012). The “myth” of media multitasking: Reciprocal dynamics of media multitasking, personal needs, and gratifications.  Journal of Communication, 62(3), 493-513.  https://doi.org/10.1111/j.1460-2466.2012.01641.x