Strategic Communication

In addition to those required by the Global Miami Plan and the College of Arts and Sciences, students study communication history, theory, technology, and practice. The STC program is grounded in studying the disciplines of Public Relations, Advertising, and Integrated Marketing Communications.

Strategic communication is, at its heart, a written, visual and spoken discipline. Our students become strong writers in a variety of contexts and create professional and real-world written assets. In addition, human communication – interpersonal, public, and mass communication – is honed in all its forms. Students practice human communication, working in teams and negotiating workplace relationships.

All students learn to analyze, critique, and create messages that are relevant and necessary for audiences targeted through research and analytics. STC students receive a foundation in communication technology as they create video, audio, and digital assets.

Students may pick from a broad range of elective courses based on their particular interests. Some themes include advertising and consumer culture, journalism, political branding, social media marketing, crisis and representation management, as well as media law and ethics.

Because it is a broad and interdisciplinary major, students with an STC Bachelor of Arts degree from Miami have a broad career field to choose from. Specifically, this degree is for those who choose careers in public relations, advertising, integrated marketing communications, sales, public affairs, or project management in corporate and non-profit environments. It is also strong training for and prepares students to enter graduate school or attend law school.