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Snapchat Employer Information

What is Snapchat?

Snapchat is one of the most popular forms of social media for college students. Expand your company's brand recognition to better recruit students to your company or organization by highlighting why students would be a good fit for the company culture. Students see what they can expect from your organization, by providing a glimpse into a ‘day in the life’ through conducting a takeover.

We will save each snapchat takeover and publish it on Storify and/or Youtube. This will allow all Miami students to see the benefits of your company or organization even after the Snapchat Takeover is completed. Companies and organizations can apply to do more than one takeover provided they highlight different offices, locations, or departments.

Increasing Employer Brand through Snapchat Takeovers


  • Start with a video introduction. Let people know who you are (name, title, miami alumni or not, hometown), and what your company does.
  • Illustrate a day-in-the-life of an employee at the company. Blend: what your typical day looks like, and what is so great about working for your company.
  • Get creative! Feel free to experiment with filters or whatever else you enjoy about snapchat. Try mixing things up between photo and video.
  • Keep your entire story to about 180 seconds, or about 3 minutes (give or take).
  • HAVE FUN! You get to share with the whole university how great your company is!
  • Add music to your snaps-If you have a spotify account, find the song you want to use and play it, then open Snapchat, and record your snap while the song is still playing. Timing is critical with this type of snap so plan ahead.
  • Let viewers know how they can follow you on snapchat or other social media accounts
  • Let students know how they can apply for positions with your company.
  • Feel free to do a Q and A. If you so choose to do so, here are some things to note:
    • If you respond to a question you can only respond through Snapstory. So let everyone know what the question was and then respond.
    • DO NOT ever reply to questions by snapping an individual account. We can’t keep track of this so please do not do so under any circumstances.
    • If you receive any inappropriate snaps, please let us know IMMEDIATELY and we will block that user.

Do not:

  • No images or videos with:
    • Consumption of drugs or alcohol or promotion of alcohol culture
    • Nudity or provocative posts
    • Inappropriate language
    • No hate speech or bullying
  • Follow others on our account
  • Switch your phone from vertical to horizontal to make viewing easier
  • Contact students for their personal contact information
  • Communicate with students about topics not related to their job search or your company/organization

To Apply for a Snapchat Takeover

Please complete Miami's Snapchat Takeover form.

In order to allow equal access for all employers requesting a Snapchat takeover, Miami University Center for Career Exploration & Success reserves the right to limit the number of takeovers in which a company may participate due to a limited number of slots. If you have questions/concerns, please email Kelly Thompson

Other Type of Social Media to Increase Brand Awareness


Engage with us on Twitter when you are planning to come to campus. @MiamiOH_Careers is the best way to announce when you are coming and 5000+ followers will see your activity on campus.


Have a photo or video to share with us? Facebook is one of the best ways to share visual content that followers can share. Find us as Miami University Center for Career Exploration & Success.