Women trying on VR headsets at Creativity City
Student makes pitch to crowd at Startup Weekend
 Students looking at computer screen during Startup Weekend
 Painting station at Creativity City in spring 2018
 Dr. Tim Holcomb talking to an entrepreneurship class
"To be competitive in a new business world where problems must be creatively solved, multiple options explored, numerous solutions prototyped, we need a new teaching model to support the changing employment environment.”
     American Institute for Innovation Excellence
Creativity & Innovation in the department of entrepreneurship gives students the mindsets and tools to dive deeply into problems to discover bigger and better ideas. We believe that when students have the ability to understand the root customer problem and the tools to think of second, third and fourth right answers, they achieve true innovation. We also strongly believe that most learning happens outside of the classroom so we energize students to live creative mindsets in the real world discovering how innovation can make everything better.
Creativity & Innovation Highlights Include:
  • Our first-year integrated core class (ESP 103) taken by all FSB students focuses on helping students be more creative in all environments. 
  • Creativity City, the annual week-long celebration of World Creativity and Innovation Week honors daily ways to stay creative and remind people of their creative selves. 
  • The Summer Scholars Program, a two-week summer business creativity course for high school students to begin learning creativity & innovation tools and foundations
  • ESP461, a rigorous 3-week creative consulting capstone where students travel to San Francisco and spend a week learning from the world's best innovators.