Geoff Zoeckler

Assistant Lecturer

Entrepreneurship & First-Year Integrated Core


Academic Background

  • Masters of Creative Studies and Change Leadership, University of New York-Buffalo, Graduated with honors 2015
  • Bachelor of Science, Chemical Engineering, University of Wisconsin-Madison, Graduated with honors in 2003

Academic & Professional Experience

  • Creativity, Innovation & Entrepreneurship Instructor, 2016 to present
  • Visiting Professor, CHRIST University, Entrepreneurship & Design Thinking exchange program, Bengaluru, India 2020
  • Social Innovation Specialist & Board Member, Design Impact, 2013 to 2019
  • Innovation Strategist, The Garage Group, 2016
  • Co-creator, Walk a Mile Empathy Cards, 2016
  • Inventor and Founder, Picture-Booth, traveling photo booth service, 2006-2016
  • Director of Innovation, Kaleidoscope, 2015
  • Director of Scaling & Senior Innovation Consultant, SEEK Company, 2010-2015
  • Visiting Professor, Welingkar Institute of Management, Mumbai, India 2013-2014
  • Visiting Professor, Institute for Future Education Entrepreneurship and Leadership, Lonavala, India 2013-2014
  • Senior Product Innovation & Food Scientist, Pinnacle Foods Corporation, 2010
  • Product Innovation & Food Scientist, Birds Eye Foods, 2006-2010
  • Product Developer & Process Engineer. General Mills, 2003-2006
  • Research & Development Engineer, Kimberly Clark, 2002
  • Field Engineer, Schlumberger, 2001
  • Research & Development Engineer Cleaning Systems Inc., 2000
  • Presenter, Beyond the Buzzwords of Design Thinking, Startup Week Conference, Cincinnati, OH 2019
  • Presenter, Rapid Prototyping, Unpolished Conference, Cincinnati, OH 2016
  • Contributing Author, Big Questions in Creativity 2015
  • Presenter, Advanced Design Thinking Tools, Paradigm Shift Seminars, Johannesburg and Cape Town, South Africa 2015
  • Presenter, ROE Return on Empathy, ICL-CIty Innovation Creativity Leadership Conference, London University, 2014
  • Creator and Facilitator, Innovation competition, Front End of Innovation Conference, Copenhagen, Denmark 2013
  • Facilitator, Spark Sessions, Back End of Innovation Conference, Santa Clara, CA, 2013
  • Co-Creater, Global Citizen Leadership program, Center for Creative Leadership, 2013
  • Creator and Facilitator, Innovation competition, Front End of Innovation Conference, Zurich, Switzerland 2012
  • Presenter, GETTING INnovative, Front End of Innovation Conference, Boston, 2009
  • Presenter, Why Won't You Let Me Innovate, Front End of Innovation Conference, Boston, 2008



    Geoff Zoeckler is an Entrepreneurship Business Core Instructor. He spent his early career using his Chemical Engineering degree from Madison Wisconsin working with General Mills and Birds Eye Foods developing and tasting pizza rolls, biscuit dough, and every type of frozen food imaginable. He then got his Masters in Creativity from Buffalo State and spent 6 years as the Director of Scaling and Innovation at SEEK and Kaleidoscope respectively to lead empathy-based innovation workshops with Fortune 500 firms like J&J, McDonalds, The Hartford, Tempur-Pedic, Chick-Fil-A, Kellogg and P&G. Additionally he is a board member for Design Impact, a leading social innovation firm in the Midwest, and works locally and globally to train entrepreneurs to improve impoverished communities. If you run into him, ask about his recent adventures traveling west in a 1988 Motorhome with his wife and 3 daughters.


    • FALL 2022
    • ESP 252 C TR 2:50PM-4:10PM LWS 301
    Geoff Zoeckler

    Contact Information


    * Accessible version of PDF available upon request.