Publicizing Your Study Abroad or Away Program

If you are a faculty leader, you are representing Miami University to the world—and are a key reason why Miami is a leader in Study Abroad and Study Away.

Our research shows the number one way students learn about study abroad opportunities is through faculty contact and word of mouth—but we don't expect you to go it alone, we're here to help!

Publicity We Provide

Getting Started

Good publicity is all about the content. Photos, videos, and student testimonials are great ways to share the excitement about your program with students.

Give students a way to see your program through the eyes of past participants.

Your program has had an impact on your student's lives—they will often be very happy to share this experience with others. Identify student advocates and ask them for assistance at information sessions and events—your future students will thank you for it!

Ask your past students for testimonials you can share with other students about their experiences, the location, and the impact study abroad has had on their life. We can use these testimonials in writing, or in video format to share a student's perspective with future students.

Miami Branding is important - make sure students and their parents know your program IS a MIAMI program.

Be sure your communications are representing Miami by following University Communications Identification Standards Manual and Branding Guidelines

Minimum content standards for faculty led study abroad or study away flyers/posters

  • Program Name, Dates, Courses, Credit Hours
  • Statement: "Miami University Faculty-Led Study Abroad" OR "Miami University Faculty-Led Study Away
  • URL that directs viewers to the programs online brochure. This will start with "MiamiOH.edu/study-abroad/..." If you need assistance obtaining this URL please contact Erin Brandyberry
  • Director's name and contact information
  • Miami Logo

It is preferred to also include the name of the division such as "College of Arts and Sciences"

We will Create Online Brochure

After your proposal has been accepted, a StudioAbroad online brochure page will be created, and you will be provided with a short URL address. This is the foundational source of information for students. If you have your own website, online videos or photo galleries, or any other media please let us know as they can be linked to your StudioAbroad Page.

Contact Erin Brandyberry with content updates for your online brochure.

See a sample online brochure

Other Forms of Publicity

Classroom Presentations

Many students cite classroom presentations as one of the major ways they first learned about their study abroad programs. Contact your colleagues teaching courses that are likely to have a targeted student audience, and ask for a few minutes of their class time to share information about your workshop. Get your name, your face, and your enthusiasm for your workshop out in front of a captive audience.

Information Sessions and Events

The top responses to student surveys about how they learned about credit workshops are directly from faculty or from past students. A great way to share this information is by having information sessions or by participating in events such as the Study Abroad Fair each fall.

Be sure to get your information session listed on the University Calendar via 25Live Choose "Study Abroad" as a category so we can share the information.
Let us know about your information session so it can be added to the announcement pane of our website and publicized in Miami Social Media.

Sharing your Global Experience

Wouldn't it be nice to have a place for you and your students to share study abroad experiences with the greater Miami community? 
The Global Perspectives Blog has been created to serve this purpose.

The blog is an online hub for the Miami University community to share stories, images and experiences with students, alumni and the community. We hope it will offer a forum to engage and inspire the shared love of travel and adventure.

If you have content you would like featured let us know.

Share Photos

Be sure to ask your students if they will share their photos AND make sure they have given permission for the photos to be shared in publicity pieces. Send us the link to any photo galleries or online videos so we can add it to our resources.

Social Networking

Share with Facebook, Twitter, Instagram, and others—it's all about creating a dialogue with students where THEY are.

Tips for effective social networking:

Sandwich Boards

Sandwich boards can be reserved from the Sign Shop in Cole Service Building. There is a fee for printing the posters and posting of the sandwich boards, approximately $4 per square foot.

  • Call the sign shop in Cole Service Building 513-529-7039 to reserve the date and location.
  • Submit a service request from Physical Facilities for the sign.
  • Have the poster printed at the print center with the instructions to deliver the poster to the sign shop with your name and date you have reserved.
  • Make arrangements with the sign shop if you want your poster returned to you after it is posted.

Digital Signage

Housing, Dining, Recreation & Business Services has more than 80 display screens in residence halls, select dining locations, The Shriver Center, Goggin Ice Center, Recreational Sports Center, and the Armstrong Student Center. You can have your display shown for $25 a day, or $150 a week.

Complete information about artwork specifications and a link to the online order form is at: http://blogs.miamioh.edu/hdrbs/digitaldisplay/

Academic building displays: Most buildings have digital sign displays posted in prominent places. Please contact your department chair for the procedure in your building.