Digital Ad Guide

Find everything you need to know to prepare and submit your digital ad.

Be sure your ad is the correct size.

For Full Screen Ads: 1920 pixels wide by 1080 pixels tall
For Half Screen Ads: 960 pixels wide by 1080 pixels tall - Note: These are available to Student Organizations only!

Leave space around edge-hugging artwork to avoid cropping.

If your artwork is too close to the edge it may get cropped out.
Ensure that important details, such as logos and call to actions, are not positioned near the edges of your artwork.

Ads should be 1 of 3 formats.

Your Ad should be in one of the following three formats... A JPEG (.JPG), a PNG (.PNG), or a PDF (.PDF)
We will not process your Ad, if it is not in one of the formats listed above.
Your Ad should also be designed between 96 to 300 dpi.

Keep it simple and check your work.

Do not use more than three fonts, and keep your font-size above 16 pt!
Design your Ad to be "eye-pleasing," "eye-catching," and above all Legible.
Double check your Ad for Spelling and Grammar errors, along with the quality of your image(s).

Take a hard look... Do you want to go?

Before you submit, take a look at your Ad! Then grab another pair of eyes to look at your Ad... Does it make you say: "I can see myself going to this event", or "I want to sign up for that cool group"? If it doesn't we recommend taking a look at hint 3, and ask for some feedback before you edit the Ad.

Additional Ad Information

Ad Reach

Advertisements have the potential to reach up to 100,000 views weekly across 75+ digital displays!
The ad will be shown for 15 seconds up to 15 times per hour throughout the following locations on Campus: Armstrong Student Center, Goggin Ice Center, Campus Stores, Recreation Sports Center, all residence halls, and all dining locations.

Scheduling Procedure

Your ad will be shown based on your request. Suggested time to request an ad is 10 days before your event date for timely approval and possible editing.
If you have not seen your advertisement after it was supposed to have started, please contact the FBS Marketing office.

Approval Requirements

Student Organizations must be listed in Miami Central and have a non-delinquent account/budget.
Finance and Business Services Marketing Department reserves the right to exercise judgment on content based on the criteria in the Student Handbook (Part 5, Chapter 7) as well as the use of, but not limited to, profane/inappropriate language or images, alcohol, illegal substances, wrong format or bad quality, or direct competition of services provided by Campus Services.
If your ad is rejected, your account will not be charged and you will be notified by email with reason(s) and a new request must be submitted in order to be approved.

Payment

A university account/index code is required to purchase advertisement space. No hosting documents are required.
Transactions will be processed by the Auxiliary Business Office after your request is approved and scheduled.
Please Note: The transaction will appear as “Campus Services Display Advertisement" on your monthly statements.

Finance and Business Services Marketing

Address: Demske Support Center
426 Wells Mill Drive Oxford, OH 45056

Office Hours: 8 a.m. - 5 p.m.

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About

Finance and Business Services Marketing provides full-service marketing support for FBS clients and offers digital advertising and sandwich board printing for the campus community.

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