University Communications and Marketing
Our award-winning staff produces photography, video, news stories, publications, environmental graphics, merchandise, and websites to highlight and promote Miami's best features. We engage with our audiences through social media, our alumni magazine, marketing campaigns, and other creative endeavors.
UCM provides professional consultation and creative design services to the university community. Our staff is here to guide you in the best marketing, promotional, and graphic solutions for your project, event, or campaign.
UCM Services
Approved Freelancer Options
Self-Service Resources
Photography and Video Production play a key role in the development and projection of the University's brand and delivery of its key messages. The photographers and cinematographers within University Digital and Emerging Media are committed to providing high-quality products at competitive rates for the campus community, the media, and the general public.
Learn more about photo/video services
UCM Services
Approved Freelancer Options
Self-Service Resources
Miami's website plays a key role in the development and projection of the University's image and in the delivery of its key messages. Our team manages web services and training for the campus community.
Cascade Server is the content management system (CMS) used by Miami University to ensure brand consistency and web accessibility and to help web editors across campus update their websites.
UCM Services
Approved Freelancer Options
Self-Service Resources
Social media has changed the way we communicate—both as an institution and as individuals. With tools such as YouTube, Facebook, Twitter, Pinterest, Instagram, and blogs, anyone with an Internet connection now has the ability to create a dynamic web presence, update it from wherever they are whenever they want, and share their content instantly with friends and followers around the world. Social media has given Miami University the opportunity to engage in ongoing "conversations" with our students, faculty, staff, parents, alumni, colleagues, fans and friends about what is most important to them, extending the community found on the Miami University campus to the world.
UCM Services
Approved Freelancer Options
Self-Service Resources
Email marketing is a cost effective solution that reaches your audiences in a place they may visit every day – their email inbox.
The University uses Emma as our enterprise email marketing system. Emma allows you to easily create beautiful branded email communications with no coding required, program and automate email delivery for optimized open rates, segment your audiences for better personalization, find the best message/content to engage your audiences through A/B testing, and receive detailed reports to help determine communication effectiveness with analytics.
Self-Service Resources
Our staff regulates the commercial use of the University's name and all identifying marks, both on and off campus, to ensure the protection of Miami’s excellent reputation and maintain high standards of use.
Learn more about Trademarks and Licensing
Self-Service Resources
We pride ourselves on providing internal and external audiences with the latest information on Miami news and events. We also provide public relations, media relations, and communications services and resources, as well as administrative information for members of the Miami community. The university's Miami Matters, and occasional Miami Matters Extra are Miami's official internal communications tools.
In support of telling Miami’s story, our internal audience is essential and included by providing information to help them help us share Miami’s brand.
UCM Services
Approved Freelancer Options
Self-Service Resources
Brand Identity Guide
Miami University's brand encompasses more than just its visual elements like logos and symbols. It is shaped by the emotions and personal experiences of its audience.
