Paul Branscum

Paul BranscumProfessor

Phillips Hall, 205F
513-529-3022
branscpw@MiamiOH.edu

Degrees:
Ph.D. University of Cincinnati
M.S., The Ohio State University
B.S., The Ohio State University

Curriculum Vitae

Courses Taught

  • KNH 218 Applied Health Behavior Change
  • KNH 262 Public Health Education
  • KNH 462/562 Public Health Program Planning and Evaluation
  • KNH 611 Behavioral Approaches to Health Promotion and Education

Research Interests

As a health promotion and public health scholar, my mission is to enhance the quality of life of individuals in the communities surrounding us, so that we can all live healthy and prosperous lives. This is best achieved through systematic planning, implementation and evaluation of public health programs, which is the common thread that describes my teaching, research and service activities. My research mainly focuses on predicting and changing obesogenic health behaviors using theory-based approaches. Such research is critical for planning public health programs, because it helps inform decisions for practice by identifying modifiable targets for health behavior change. Additionally, my research has focused on implementing, and evaluating public health interventions by utilizing process and impact evaluations. I believe both of these issues are vital in understanding the efficacy and effectiveness of our public health programs, and will ultimately help us answer questions about interventions such as: What works? When does it work? And with whom does it work best? 

Specific areas of interest for my research include:

  • Predicting and changing obesogenic health behaviors among children, parents and young adults
  • Childhood Obesity Prevention
  • Nutrition
  • Theories and Techniques of Behavior Change
  • Measurement issues related to Attitudes, Perceived Norms, and Perceived Behavioral Control 
  • Instrument/Survey Development and Validation

Recent Publications

Books

  1. Sharma, M., & Branscum, P. (2020). Introduction to community and public health. (2nd ed.). San Francisco: Jossey-Bass. [1st edition: 2014; Sold over 1,500 copies] ISBN# 978-1-1184-1055-4.
  2. Sharma, M., & Branscum, P. (2021). Foundations of mental health promotion. (2nd ed.). Burlington, MA: Jones and Bartlett. [1st edition: 2013; Sold over 1,200 copies] ISBN# 978-128-41-99758.

Articles in Peer-reviewed Journals

  1. Branscum, P., Rush-Griffith, S., Hackman, C., Castle, A., & Katague, M. (in press). The role of moral norms as a determinant of intentions to engage in bystander intervention to prevent sexual assault. Journal of Community Psychology.
  2. Branson, O., Geller, K., & Branscum, P. (in press). Using the reasoned action approach to analyze differences in physical activity behaviors of college student athletes during the early COVID-19 shutdown. Health Behavior Research.
  3. Miller, B., & Branscum, P. (in press). Evaluating the association between artificial sweetener intake and indicators of stress and anxiety. International Quarterly of Community Health Education.
  4. Schisler, E. D., Branscum, P., Buckley, L., McCann, R., Richardson, E., Luzuis, A., & Dobbs, P, D. (in press). The relationship between educational attainment and pregnant smokers’ intention to switch from cigarettes to e-cigarettes: a reasoned action approach. Health Behavior Research.
  5. Smith, P., Ward, R. M., Bartoszek, L., & Branscum, P. (in press). College students’ use patterns of electronic nicotine delivery systems and other substances in the U.S. Journal of American College Health.
  6. Speed, S., Ward, R. M., Haus, L., Branscum, P., Budd, K. M., Barrios, V., Lemons, K., & Humenay, H. (in press). A systematic review of common drunkorexia measures: Examining gender differences across scales. American Journal of Health Education.
  7. Branscum, P. (2022). A perspective on the Motivation to Comply social norms construct. Health Behavior Research, 5(2), 1-13.
  8. Hackman, C., Rush-Griffin, S., & Branscum, P. (2022). Gender differences in bystander intervention intentions to prevent sexual assault: a reasoned action approach. Journal of School Violence, 21(3), 237-251.
  9. Hackman, C., Rush-Griffin, S., Branscum, P., Castle, A., & Katague, M. (2022). Development and validation of an instrument measuring determinants of bystander intervention to prevent sexual assault: an application of the reasoned action approach. Health Behavior Research, 5(1).
  10. Sorcher, J., & Branscum, P. (2022). Behaviour change techniques used in binge drinking interventions among university students: a systematic review. Alcoholism Treatment Quarterly, 40(3), 322–337.
  11. Speed, S., Branscum, P., & Gresla, A. (2022). Comparing determinants of physical activity participation between normal and overweight. American Journal of Health Education, 53(4), 248–255.
  12. Bhochhibhoya, A., Branscum, P., Thapaliya, R., Sharma-Ghimire, P., & Wharton, H. (2021). Applying the health belief model for investigating the impact of political affiliation on COVID-19 Vaccine uptake. American Journal of Health Education, 52(5), 241-250.
  13. Branscum, P., Williams, D., & Rhodes, R. E. (2021). Are current elicitation techniques for barriers and enablers confounded with motivation? how natural language may hinder theory-guided research. British Journal of Health Psychology, 26(3), 839-860.
  14. Dobbs, P. D., Branscum, P., Cohn, A., Tackett, A., & Comiford, A. (2021). Pregnant smokers’ intention to switch from using cigarettes to e-cigarettes: an application of the reasoned action approach. Women's Health Issues, 31(6), 540-549.
  15. Dobbs, P. D., Branscum, P., Hammig, B., Jozkowski, K., Henry, L. J., Lo, W., Gorman, D., Luzius, A. (2021). College students’ underlying beliefs about using e-cigarettes: an application of the reasoned action approach. Addiction Research & Theory, 29(4), 286-297.
  16. McGaughey, A., Andres, V., Sartor, J., Saidi Fairchild, G., Heinrich, K. M., & Branscum, P. (2021). Aerobic physical activity participation and correlates of participating in muscle strengthening physical activity: a cross-sectional analysis. Health Behavior Research, 4(1), 1-15.
  17. McGaughey, A., Senkowski, V., & Branscum, P. (2021). Advanced care planning information and public institutions of higher education. American Journal of Health Studies, 36(1), 11-30. 10.47779/ajhs.2021.635.
  18. Miller, M. E., Nicely, S., & Branscum, P. (2021). Challenges and best practices in BMI screening in Head Start: one program's perceptions. NHSA Dialog, 24(1), 37-46.
  19. Smith, P., & Branscum, P. (2021). Feasibility, utility, and limitations of a rapid community behavioral diagnosis for social distancing during the 2020-coronavirus pandemic. American Journal of Health Promotion, 35(1), 77-83.

Fellowships

Awarded Fellow status for the American Academy of Health Behavior - 2019
Awarded Fellow status for the Society of Behavioral Medicine - 2021

Recent Grants

Myaamia Nipwaayoni: Tribal Knowledge as a Source of Well-Being and Revitalization in Indigenous Communities. (2022-2025). Robert Wood Johnson Foundation, $472,397.00
Role: Co-Investigator (PI: Daryl Baldwin; Co-PI: Haley Shea).

Joyce Barnes Farmer Distinguished Guest Professorship grant for funds to support a visit from Dr. James Prochaska to Miami University (2020), funded by Miami University, College of Education, Health and Society, $10,000.00.
Role: Principal Investigator.

Grant for funds to support the project Developing and validating an instrument to evaluate behavioral antecedents tailored to the Full Plate Living Weight Loss Program (2018-2020), funded by the Ardmore Institute of Health, $49,852.00.
Role: Principal Investigator.

Research Seed Grant for funds to support the project Examining E-Cigarette Use in College Students (2018-2019), funded by Miami University, College of Education, Health and Society, $5000.00.
Role: Co-Investigator.

Grant for funds to support the project Using a taxonomy of behavior change techniques to map the FullPlate program (2017-2018), funded by the Ardmore Institute of Health, $17,000.00.
Role: Principal Investigator.

Summer Research grant for funds to support the project Value-Laden Multipliers of Normative Beliefs in Value Expectancy Models: An Exploration of Best Practices for Evaluation Across Multiple Health Behaviors (2017-2018), funded by Miami University, College of Education, Health and Society, $6000.00.
Role: Principal Investigator.

Joyce Barnes Farmer Distinguished Guest Professorship grant for funds to support a visit from Dr. Icek Ajzen to Miami University to give the workshop Working with the Theory of Planned Behavior (2017), funded by Miami University, College of Education, Health and Society, $4900.00.
Role: Principal Investigator.

Editorships

Editor-in Chief: Health Behavior Research Editorial Board Membership: Journal of Behavioral Medicine and Health Education Journal

In the News

The American Academy of Health Behavior (AAHB) announced that Paul Branscum has been selected as the next Editor-in-Chief of Health Behavior Research.

Dr. Branscum will work with current EIC Rita DeBate, MPH, PhD, FAED, FAAHB, and Co-EIC Anna Greer, PhD, MCHES, over the next several months and will assume official duties as EIC beginning September 2021. Current AAHB president, Katie Heinrich, PhD, FAAHB, FACSM said, “I am thrilled to have Paul serve in this important leadership role and am excited about his contributions to the future success of our journal.”

Learn more

New Series of Rox the Fox Comic Books Promote Public Health

Even though we have a better understanding of what's healthy. And what's not. Improving public health is still tremendously difficult. Because changing attitudes and behaviors is never easy. After all, how do you get people to first pay attention to accurate and relevant information, and then actually get them to do something about it?

So in this episode, we'll hear about how a local community is making a calculated and creative public health initiative to try and communicate the right message, to the right audience, at the right time.

Helping Kids Avoid Sugar-Sweetened Beverages

For many of us, drinking sugar-sweetened beverages is a daily ritual. But many public health professionals are now showing a growing concern over the consumption of these drinks, especially when it comes to children.

On this episode, two public health researchers discuss the changing cultural trends around how we consume and view sugar-sweetened beverages, as well as how parents can help their children make more healthier choices.