Paul Branscum

Paul BranscumAssociate Professor

Phillips Hall, 202P
513-529-3022
branscpw@miamioh.edu

Degrees:
Ph.D. University of Cincinnati
M.S., The Ohio State University
B.S., The Ohio State University

Curriculum Vitae

Courses Taught

  • KNH 218 Applied Health Behavior Change
  • KNH 462/562 Public Health Program Planning and Evaluation
  • KNH 611 Behavioral Approaches to Health Promotion and Education

Research Interests

As a health promotion and public health scholar, my mission is to enhance the quality of life of individuals in the communities surrounding us, so that we can all live healthy and prosperous lives. This is best achieved through systematic planning, implementation and evaluation of public health programs, which is the common thread that describes my teaching, research and service activities. My research mainly focuses on predicting and changing obesogenic health behaviors using theory-based approaches. Such research is critical for planning public health programs, because it helps inform decisions for practice by identifying modifiable targets for health behavior change. Additionally, my research has focused on implementing, and evaluating public health interventions by utilizing process and impact evaluations. I believe both of these issues are vital in understanding the efficacy and effectiveness of our public health programs, and will ultimately help us answer questions about interventions such as: What works? When does it work? And with whom does it work best? 

Specific areas of interest for my research include:

  • Predicting and changing obesogenic health behaviors among children, parents and young adults
  • Childhood Obesity Prevention
  • Nutrition
  • Theories and Techniques of Behavior Change
  • Measurement issues related to Attitudes, Perceived Norms, and Perceived Behavioral Control 
  • Instrument/Survey Development and Validation

Recent Publications

1. Branscum, P., Qualls Fay, K., & Senkowski, V. (in press). Do different factors predict the adoption and maintenance of healthy sleep behaviors? a reasoned action approach. Translational Behavioral Medicine. 

2. Branscum, P., & Lora, K. (in press). Determinants of parenting practices related to monitoring sugar sweetened beverages among Hispanic mothers. Journal of Immigrant and Minority Health. 

3. Dong, Y., & Branscum, P. (in press). What motivates people to get obesity related direct-to-consumer genetic tests? a reasoned action approach. American Journal of Health Education.

4. Gwin, S., Branscum, P., Taylor, L., Cheney, M., Maness, S., Frey, M., & Zhang, Y. (in press). The relationship between parent-young adult religious concord and depression. Journal of Spirituality in Mental Health. 

5. Gwin, S., Branscum, P., Taylor, L., Cheney, M., Maness, S., Frey, M. & Zhang, Y. (in press). Associations between depressive symptoms and religiosity in young adults. Journal of Religion and Health.

6. Fairchild, G., & Branscum, P. (in press). Gender differences for theory-based determinants of muscle strengthening physical activity: a moderation analysis. Translational Behavioral Medicine.

7. Larson, D.J., Wetherbee, J.C., & Branscum, P. (in press). CrossFit athletic identity and sponsorship recall, recognition, and purchase intent. International Journal of Kinesiology and Sports Science.

8. Senkowski, V., Gannon, C., & Branscum, P. (in press). Behavior change techniques used in Theory of Planned Behavior physical activity interventions amongst the elderly population: a systematic review. Journal of Aging and Physical Activity. 

9. Wright, L., Branscum, P., Maness, S., Larson, D., Taylor, E. L., Mayeux, L., & Cheney, M. (in press). Pastors’ perceptions of the black church’s role in teen pregnancy prevention. Health Promotion Practice. 

10. Branscum, P., & Fairchild, G. (2019). Differences in determinants of aerobic and muscle strengthening physical activity: a Reasoned Action Approach. Journal of Sports Sciences, 37(1), 90-99. 

11. Branscum, P., & Senkowski, V. (2019). Does level of specificity impact measures of motivation to comply? A randomized evaluation. Translational Behavioral Medicine, 9(2), 373–379 

12. Lora, K., Branscum, P., Chen, S., & Wakefield, D. (2019). Home food environment factors associated with Hispanic preschoolers’ intake of fruits and vegetables. Family and Community Health, 42(4), 261-270. 

13. Wright, L., Branscum, P., Maness, S., Larson, D., Taylor, E. L., Mayeux, L., & Cheney, M. (2019). Parents' beliefs of the black church's role in teen pregnancy prevention. Journal of Adolescence, 72(2019), 52-63. 

14. Alshuwaiyer, G., Taylor, E. L., Branscum, P., Hofford, C., & Knehans, A. (2018). The effect of a 12-week walking intervention on cardiovascular disease risks among individuals with dyslipidemia. American Journal of Health Studies, (32)2, 70-79. 

15. Bhochhibhoya, A. & Branscum, P. (2018). The application of the Theory of Planned Behavior and the Integrative Behavioral Model towards predicting and understanding alcohol related behaviors: a systematic review. Journal of Alcohol & Drug Education, 62(2), 39-63. 

16. Branscum, P., & Housely, A. (2018). Differences in how mothers and fathers monitor sugar-sweetened beverages for their young children (7-12 years). Health Education & Behavior, 45(2), 247-253.

17. Collado Rivera, M., Branscum, P., Larson, D., & Gao, H. (2018). Evaluating the determinants of sugary beverage consumption among overweight and obese adults: An application of the integrative model of behavioural prediction. Health Education Journal, 77(1), 109-125. 

18. Dong, Y., Branscum, P., & Gao, H. (2018). International students’ online health information seeking behavior: a cross-sectional study of sexually transmitted diseases (STIs) prevention and health literacy among Chinese international students. International Journal of Multidisciplinary Perspectives in Higher Education, 3(1), 89-103.

19. McGaughey, A., Senkowski, V., Taylor, E. L., Branscum, P., & Cheney, M. (2018). Relationship between energy drink consumption and daily hassles among college students. American Journal of Health Education, 49(3), 190-197. 

20. Zacharia, S., Taylor, E. L., Branscum, P., Cheney, M. K., Hofford, C. W., & Crowson, M. (2018). Effects of a yoga intervention on adults with lower limb osteoarthritis: a randomized controlled trial. American Journal of Health Studies, 32(2), 89-98. 

Recent Grants

Grant for funds to support the project Developing and validating an instrument to evaluate behavioral antecedents tailored to the Full Plate Living Weight Loss Program (2018-2020), funded by the Ardmore Institute of Health, $49,852.00.
Role: Principal Investigator.

Research Seed Grant for funds to support the project Examining E-Cigarette Use in College Students (2018-2019), funded by Miami University, College of Education, Health and Society, $5000.00.
Role: Co-Investigator.

Grant for funds to support the project Using a taxonomy of behavior change techniques to map the FullPlate program (2017-2018), funded by the Ardmore Institute of Health, $17,000.00.
Role: Principal Investigator.

Summer Research grant for funds to support the project Value-Laden Multipliers of Normative Beliefs in Value Expectancy Models: An Exploration of Best Practices for Evaluation Across Multiple Health Behaviors (2017-2018), funded by Miami University, College of Education, Health and Society, $6000.00.
Role: Principal Investigator.

Joyce Barnes Farmer Distinguished Guest Professorship grant for funds to support a visit from Dr. Icek Ajzen to Miami University to give the workshop Working with the Theory of Planned Behavior (2017), funded by Miami University, College of Education, Health and Society, $4900.00.
Role: Principal Investigator.

In the News

New Series of Rox the Fox Comic Books Promote Public Health

Even though we have a better understanding of what's healthy. And what's not. Improving public health is still tremendously difficult. Because changing attitudes and behaviors is never easy. After all, how do you get people to first pay attention to accurate and relevant information, and then actually get them to do something about it?

So in this episode, we'll hear about how a local community is making a calculated and creative public health initiative to try and communicate the right message, to the right audience, at the right time.