Marketing & Communications

Mcguffey Hall
Phillips Hall

Services

  • Podcasts
  • Social Media
  • Video Content
  • Web Content
  • Printed Materials
  • Email Newsletters
  • Alumni Recognition
  • Student Recognition
  • Digital Display Screen/App
  • Miscellaneous Projects

Team

Zach Burnett – Videographer, Web Content and Social Media Manager

James Loy – Writer, Podcast Producer and Host

Erin Von Bergen – Director, CEHS Marketing and Communications

Marketing Mission Statement

Telling the Miami/EHS story to create awareness, enhance the reputation of the university/division, and to attract new students to the fields of education, health/sport, and society (social work).

MAIN INITIATIVES

PODCASTS

EHS Marketing developed and manages the Miami Podcast Network. We currently work on three shows. Please let us know if you have a faculty/academic-related podcast or if you are interested in being a guest on Reframe or would like to nominate a student to be considered as a guest for Major Insight.

  1. MAJOR INSIGHT

Bi-weekly student podcast where we showcase our students and how they transform academic subjects into lifelong passions. Hosted by student and with student guests (in partnership with CAS).Learn More about Major Insight

  1. REFRAME

Bi-weekly. Reframe is the original podcast from EHS. Here we explore the transformative and progressive work being done across the university and throughout the community. Hear insightful interviews and exclusive stories about the faculty, students, and alumni who are addressing some of the most critical issues of our time. 

  1. EDUCATE 8:46

Part of the Educate to Liberate Initiative. Denise Taliaferro Baszile hosts. The premise of Educate 8:46 is simple--what can we teach and learn in 8 minutes and 46 seconds (the amount of time that officer Derrick Chauvin had his knee on the neck of George Floyd) that can support the struggle against white supremacy and anti-blackness and all related inter-systemic injustices.

SOCIAL MEDIA

Facebook, Twitter, LinkedIn, Instagram, YouTube

EHS uses paid promotion to increase content distribution/awareness. Tag EHS (MiamiOHehs) in your social media posts to get them shared on our channels.

facebook  Twitter  Linked In Instagram youtube

VIDEO CONTENT

Building up content for EHS YouTube channel playlists as well as video content for website and social media distribution.

Types of content we’d like to help you create:

  • Program Videos
  • Faculty Profile Videos
  • Day in the Life Student Videos
  • Short (2-5 min) topical videos or demonstrations
  • Student or Alumni testimonials
  • Career Info

Request Video Services

WEB CONTENT MANAGEMENT

Reworking all program pages to streamline site, reduce wording, and make more visual/readable. This includes adding more video content and updating all information. Each department is responsible for the content on their pages. To request website changes please fill out the form below. 

Department Contacts for Website Updates:
EDL - Kari Arnett
EDP - Mary Denney
EDT - Cheryl Birkenhauer
FSW - Bonnie Crabtree
KNH - Anne Reed
SLM - Monica Streit

Submit EHS Web Updates

PRINTED MATERIALS

EHS produces a number of printed pieces through the graphic design help of UCM. Departments also have access to this service and will be billed for services on an hourly basis. The EHS marketing team works on and covers the expenses of the following items:

  • New branding (rolling out spring/summer 2021).
  • Viewbook (EHS overview)
  • Working on more data visualization ideas
  • One-pagers for each program
  • Admissions Road Facts sheet
  • Fall mailer – topic/format varies
  • Misc. pieces – commencement program, event materials, etc.

EMAIL NEWSLETTERS

  1. Alumni and Friends Newsletter – 4x/yr (Winter/Spring/Summer/Fall). Two versions – News from Phillips and News from McGuffey.
  2. Internal EHS Newsletter – 12x/yr (Distributed the first of each month). Distribution ~200 people – all EHS faculty and staff plus EHS Advisory Council. EHS Internal Newsletter is published on the first of every month. Submissions must be in 3 days prior.
  3. EHS Impact – 12x/yr Distribution ~8K. Deans from other Colleges of Ed, Ohio School Superintendents, Treasurers and Principals
  4. Parent/Family Newsletter. Put out by Parent office. EHS contributes ~8x/yr with EHS specific content

Submit Info

ALUMNI RECOGNITION

Travel Mug Initiative - send travel mug with notes of congratulations from dean when alumni get promotions, awards, good news, etc.

Also include information in alumni e-newsletter.

Submit Alumni Info

STUDENT RECOGNITION

Acknowledge your students for their work on a research project, a special award received or presentation at a conference, etc. The Merit award will alert the university of their achievement and notification will be sent to their hometown media. Please also fill out the marketing request form so that EHS can acknowledge their accomplishments too.

Submit for Merit Page

WEB NEWS AND DIGITAL DISPLAY SCREENS/APP

Marketing submissions will be included in the Web News, on the EHS App, and on the digital displays located throughout McGuffey and Phillips Halls. This news includes faculty publications, awards, announcements, internship opportunities, stories, etc. Submit through the Formstack Marketing Request Form. A 48 hour notice is required for digital display requests.

Submit Info

MISCELLANEOUS PROJECTS

Marketing assists with various other projects as well. Some examples:

• wall art graphics • display stands • promotional items • coordinating photo shoots with UCM • marketing consulting

Let us know your ideas and we can go from there.