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Logo Usage Guidelines

Learn the guidelines around using the Miami University logo.

Logo Color Variations

Full color logo over an image of a snow covered campus

Use the full-color version whenever possible.

full color logo with white text over a dark sky

Use the knockout type version on dark backgrounds or images where the preferred logo lacks contrast.

all white logo over a red background

Use the one-color white version on dark backgrounds when only one color is permitted.

all black logo over a white background

Use the one-color black version on white backgrounds when only one color is permitted.

A Block M next to a Block M that is half the size. The Miami University logo with four half sized block M's in each corner to show the amount of safe space needed.

Logo Safe Space

To maintain the integrity of our logos, safe space must surround all parts of the logo.

This space provides separation from other elements, as well as the edge of the page. This border should always measure a minimum of half the height of the logo.

Logo Minimum Size

the beveled-m

Print .51"
Digital 38px

Miami University logo with text stacked under beveled m

Print 1.125"
Digital 81px

Miami University wordmark to the right of the beveled m

Print 1.65"
Digital 119px

Miami university wordmark to the right of the beveled m on a single line

Print 3.3"
Digital 238px

Logo Misuse

This is not an exhaustive list.

the primary logo, but with the beveled-m part enlarged

Don't alter

the primary logo, but squeezed

Don't stretch

the primary logo, but rotated a few degrees

Don't rotate

the primary logo, but with a drop-shadow

Don't add a drop-shadow

the primary logo, but with the beveled-m filled in with a camouflage pattern

Don't add a pattern

the primary logo, but with the wordmark in blue instead of black

Don't change the text color

the primary logo, but used in the sentence "People at LOGO Say Love and Honor"

Don't add to a sentence

the beveled-m being used as bullet points in a list

Don't use as bullet points

the primary logo, but surrounded by a red outline

Don't surround with a shape

the primary logo, but with the white outline of the beveled-m removed

Don't use the beveled-M without white outline

the primary logo, but with a line and partner logo close after it

Don’t use a line with another logo unless an official partnership is approved by General Counsel/UCM

the primary logo, but with a partner logo close after it

Don't attach to another logo

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