Tim Greenlee to receive 2013 Effective Educator Award

Tim Greenlee

Timothy Greenlee, professor of marketing and director of Miami University's Farmer School of Business honors program, is the 2013 Effective Educator, selected by Miami's Alumni Association (MUAA).

The Effective Educator Award was established by MUAA in 1983 to honor those who instruct, impact and inspire their students. Each recipient is nominated by members of that year’s five-year reunion class; the bicentennial Class of 2009 submitted nominations for this year’s Effective Educator winner.

MUAA will honor all of its 2013 Effective Educator nominees and will formally present the award to Greenlee during a special reception at 4 p.m. Thursday, Oct. 10, in Staley Lounge at Murstein Alumni Center.

Greenlee earned his bachelor's in business administration/marketing/management at Appalachian State University, and then went on to complete his master's in business administration at Elon University as well as his doctorate in business administration at University of Rhode Island. At Miami, Greenlee’s coursework focuses on a variety of areas related to business and marketing, including analysis, global research and promotion management.

While nominators wrote of Greenlee’s extensive knowledge, they also wrote of his authoritative, yet highly approachable demeanor in the classroom.

“Dr. Greenlee’s ability to reach his class was impressive,” one nomination letter read. “His friendly professionalism demands attention—his vast knowledge and experience, combined with his talent for teaching, commands learning. I really enjoyed learning from Dr. Greenlee.”

Beyond the classroom, Greenlee lends his expertise in branding and advertising, social marketing and marketing research to Miami’s international programs, such as the Highwire Brand Studio summer workshop in London.

Formerly known as Laws, Hall & Associates, Highwire Brand Studio brings together students across all academic disciplines to focus on strategic and creative branding idea formulation. These students work in competitive teams to develop marketing communications programs for paying clients. Greenlee has served on Highwire/Laws, Hall & Associates faculty nine times since 1998, where he has helped further inspire several students in their professional endeavors.

“While at Miami, I took every class Dr. Greenlee was teaching; this included leading me to participate in Highwire Brand Studio, which connected me to Tesco/dunnhumby and has led me to where I am today professionally,” another nomination letter read. “When I was looking for a job, I vividly remember several people telling me how difficult it is to find a role in marketing research. Dr. Greenlee helped me understand that I do have what it takes to not only find a role in marketing research at a top company but also to become a leader in life. He believes in his students and helps them believe in themselves.”