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FSB Directory

Lisa Kuhn

Assistant Lecturer

Marketing


Lisa Kuhn

Contact Information

Office Hours

  • By appointment

Links

* Accessible version of PDF available upon request.

Profile

Academic Background

  • MASTERS IN ENTREPRENEURSHIP EMERGING TECHNOLOGY (MEET) Miami University 2019-2022 Within this innovative trans-disciplinary collaboration between Entrepreneurship Department and Emerging Technology in Business and Design Department, I focused on creative digital marketing, developing online communities, SEO strategy, and User Experience (UX) research.
  • BACHELORS OF FINE ARTS Miami University 1996-2000 Graphic Design Summa Cum Laude

Academic & Professional Experience

  • MIAMI UNIVERSITY Assistant Lecturer, Marketing, Farmer School of Business, 2023-present • Courses taught: MKT291 (Principles of Marketing), MKT/IMS 418 (Social Media Marketing and Online Community Management), and MKT/IMS 392 (Content Marketing). • Guest speakers invited to campus include Allie Pearson (Brand Manager of Pantene at P G), Andy Gress (Sales Director of Helium SEO), Megan Dobberteen (Manager of Influencer Relations at Quotient), and more. • Affiliate with the Emerging Technology in Business and Design department. Service has included: • Chair of Digital Marketing Curriculum Committee • Chair of Social Media Curriculum Committee • Member of Springboard Workshop Sub-Committee Meeting • Member of External Engagement Committee • Member of TCPL Fashion/Marketing Hiring Committee • Advisor to PSE • Advisor to Creativity and Innovation Day/Week • Advisor to Maitee • Social Media Marketing Advisor for the World Creativity and Innovation Week/Day • Mentor/Judge at Startup Weekend • Mentor/Judge at Social Innovation Weekend
  • Visiting Instructor, Marketing, Farmer School of Business, 2022-2023 • Courses taught: MKT291 (Principles of Marketing), MKT/IMS 418 (Social Media Marketing and Online Community Management), and MKT/IMS 392 (Content Marketing). Service has included: • Social Media Marketing Advisor for the World Creativity and Innovation Week/Day • Mentor/Judge at Startup Weekend • Mentor/Judge at Social Innovation Weekend • Marketing Departments External Engagement Committee • Marketing Department task force for redesigning IMS 291
  • Graduate Assistant Instructor, Emerging Technology in Business Design Department, College of Creative Arts, 2022 • Course Taught: IMS 440 (Interactive Media Studies Capstone Practicum)
  • Adjunct Instructor, Emerging Technology in Business Design Department, College of Creative Arts, 2021 • Course Taught: MKT/IMS 419 (Digital Branding)
  • Adjunct Instructor, Graphic Design, College of Creative Arts, 2004 • Course Taught: ART 254 (Kinetic Typography)
  • CURIO PRESS Founder, 2005-present • Award-winning full-service marketing and design consultancy with a major focus in the publishing industry. Led authors and editors all the way from initial market research/strategy, ideation, design, production, and marketing. • Publishing clients include Thomson Course Technology, F W Publications, Cengage Learning, Pearson Education, Baker Publishing Group, and Republic Ink. • Outside of the publishing industry, work focuses on full-stack marketing consulting including market research, traditional and digital branding, UX design, and retail experience design. • Non-publishing marketing clients include Hershey Parks, Relevant, Talmetrix, UNDIVIDED, Coaching for Change, and the Spinifex Group.
  • CROSSROADS Director of Digital Content Strategy, 2020-2021 • Overhauled the SEO strategy and successfully grew content views from 700/day to 15,000 /day in less than three months through the strategic use of Google Analytics, Asana, HootSuite, and Moz SEO. • Led the refactoring of content marketing to better integrate with online searches and social media sharing through collaboration with internal and external technical teams. • Directed omni-channel initiatives to integrate the mobile app, social platforms, and website driven by first-party data analytics insights, user experience research, and additional ethnographic consumer research. • Assisted with the growth of the national streaming audience from a few thousand to over 1 million.
  • Oxford Community Pastor Founder, 2016-2020 • Conceptualized, launched, and marketed a new cutting-edge church that grew to 400 in weekly attendance, 50 volunteers, and a full-time staff team. • Founded Outpost, an innovative co-working space on frat row that hosted 1000 community members per week. • Collaborated with Miami University’s Student Support Center to build out an undergraduate and graduate-focused food pantry for students experiencing food insecurity. • Trained and then co-led DE I initiatives within the organization. • Developed and directed new growth in individual franchise-focused social media content.
  • F W MEDIA Art Director of HOW Design Books Writers Digest Books, 2000-2005 • Worked directly with stakeholders, editors, authors, and vendors to develop, design, implement, and market book lines. • Led new initiatives in the book production process that upended design constraints including new book sizes and inks. • Assisted in marketing efforts and management of the annual HOW Design Conference, a conference with 3,000 attendees.

Recent Publications

  • Buchanan-Kuhn, Lisa. Graphically Speaking: A Visual Lexicon for Achieving Better Designer-Client Communication. HOW Design Books, 2003. Print.

Honors & Awards

  • GRAPHIC DESIGN, USA Cover Design, Dec 2011 Henderson, J. Patrick. About Wine, 2e. Delmar Cengage Learning, 2011. Print.
  • NEW YORK BOOK SHOW First Place for Overall Design, College Book Category, Dec 2011 Henderson, J. Patrick. About Wine, 2e. Delmar Cengage Learning, 2011. Print.
  • HOW MAGAZINE INTERNATIONAL DESIGN ANNUAL Editorial Merit for Book Design, Apr 2009 Mecum, Ryan. Zombie Haiku. HOW Books, 2008. Print.
  • NEW YORK BOOK SHOW Second Place for Series Cover Design, School Publishing, Mar 2008 Bishop, Serry. Adobe Dreamweaver CS3 Revealed, 1e. Course Technology, 2007. Print. Bishop, Serry, et. al. The Web Collection Revealed Premium Edition: Adobe Dreamweaver CS3, Flash CS3 & Photoshop CS3, 1e. Course Technology, 2007. Print. Bishop, Serry, et. al. The Web Collection Revealed Standard Edition: Adobe Dreamweaver CS3, Flash CS3 & Photoshop CS3, 1e. Course Technology, 2007. Print. Botello, Chris. Adobe InDesign CS3 Revealed, 1e. Course Technology, 2007. Print. Botello, Chris. Adobe Illustrator CS3 Revealed, 1e. Course Technology, 2007. Print. Botello, Chris. The Design Collection Revealed: Adobe InDesign CS3, Photoshop CS3 & Illustrator CS3, 1e. Course Technology, 2007. Print. Reding, Elizabeth Eisner. Adobe Photoshop CS3 Revealed, 1e. Course Technology, 2007. Print. Shuman, J.E.. Adobe Flash CS3 Revealed, 1e. Course Technology, 2007. Print.
  • Third Place for Cover Design, School Publishing, Mar 2008 Reding, Elizabeth Eisner. Adobe Photoshop CS3 Revealed, 1e. Course Technology, 2007. Print.
  • ART DIRECTOR’S CLUB, CINCINNATI Bronze Award for Book Design, Oct 2000 Finke, Gail. Creative Edge: Brochures, 1e. North Light Books, 2000. Print.

Biography

Lisa Kuhn is an Assistant Lecturer in the Department of Marketing at Miami University, where she brings 20 years of industry experience and passion to her role as an educator. With a career driven by a commitment to crafting innovative experiences that empower individuals to thrive, Lisa's expertise spans creative arts, publishing, community leadership, and digital marketing.

Prior to her academic career, Lisa made significant contributions as an Art Director at Writer's Digest books and HOW Design Books, and as the author of "Graphically Speaking," a globally embraced book on designer-client communication. She later founded Curio Press, showcasing her entrepreneurial spirit and dedication to fostering meaningful connections. Transitioning to the digital realm, Lisa amplified engagement and retention through strategic SEO and UX decisions for a national nonprofit, achieving remarkable results.

Now, as a full-time professor at Miami University, Lisa teaches courses on Social Media Marketing and Online Community Management, Content Marketing, and Principles of Marketing. Her teaching philosophy is rooted in immersing her students in real-world challenges encouraging them to find insights driven by data and novel creative solutions.

Lisa's journey exemplifies a relentless pursuit of excellence and a steadfast commitment to making a positive impact, both within academia and beyond.

Courses

  • MKT 392 A TR 8:30AM-9:50AM FSB 0032
  • MKT 392 B TR 10:05AM-11:25AM FSB 0032
  • MKT 418 A TR 11:40AM-1:00PM FSB 0032