Devon DelVecchio

Raymond E. Glos Professor in Marketing & Professor



Academic Background

  • Ph.D. Indiana University, Marketing, 2001
  • M.B.A. University of South Carolina, Marketing, 1993
  • B.S. Pennsylvania State University, Finance, 1990

Academic & Professional Experience

  • Raymond E. Gloss Professor of Business in Marketing 2016-Present
  • Professor, Miami University (2014-Present)
  • Associate Professor, Miami University (2009-2014)
  • Assistant Professor, Miami University (2005-2009).
  • Assistant Professor, University of Kentucky (2001-2005).

Recent Publications

  • Devon DelVecchio, Haeran Jae, and Jodie L. Ferguson (2018), “Consumer Aliteracy.” Accepted at Psychology & Marketing.
  • DelVecchio, Devon, William J. Jones, and Eric Stenstrom (2017), “Integrating Partitioned Prices via Computational Estimation.” Psychology & Marketing, 34 (8), 823-835.
  • Devon DelVecchio, Timothy B. Heath, and Max Chaucin (2017), “When Signal Swamps Substance: The Effects of Multi-Unit Discount’s Positive and Negative Cues on Sales.” Journal of Product & Brand Management, 26 (7), 750-758.

Honors & Awards

  • 2015: Outstanding Reviewer, Journal of Product & Brand Management
  • 2011-2013: Enders Research Fellowship
  • 2010: CELTUA Top 100 Faculty and Staff
  • 2009: Farmer School of Business, James Robeson Junior Faculty Research Excellence Award
  • 2005: Conference Best Paper Award €- Winter Meeting of the American Marketing Association
  • 2001: Conference Best Paper Award €- Winter Meeting of the American Marketing Association
  • 2000: MSI Alden G. Clayton Dissertation Competition - Honorable Mention
  • 2000: Consortium Fellow
  • 1998: Indiana University Teaching Excellence Recognition Award
  • 1993: University of South Carolina Outstanding MBA Student Award, 1993

Professional Interests

  • Research: Brand equity in consumer and non-consumer markets; Consumer processing of price-related information; Competition between brands in different price/quality tiers.
  • Teaching: Brand Management and Marketing Strategy.

Areas of Expertise

  • Branding and advertising
  • Brands
  • Consumer evaluations of brand extensions
  • Integrated marketing communications
  • Promotion-based competition among brands of different price/quality tiers
  • Relationship between price promotions and brand choice


Dr. DelVecchio consistently receives high marks from Undergraduate and MBA students for his interactive teaching approach, and his ability to make the principles of marketing applicable to the workplace.

Prior to coming to Miami, Professor DelVecchio was a faculty member at the University of Kentucky. He also adds branding-related consultant to Eli Lilly and IBM to his career accomplishments.

Consumer evaluations of brand extensions and consumers' perception of prices are among his many and varied research interests.


  • SPRING 2023
  • MKT345 D - MW 8:30-9:50AM UPH258
  • MKT345 E - 10:05-11:25AM LWS301
  • MKT345 F - MW 1:15-2:35PM SHD009
Devon DelVecchio

Contact Information

Office Hours

  • Spring 2023
  • Tuesday 10:00-12:00; Wednesday 11:30-1:00* and by appointment


* Accessible version of PDF available upon request.