Hannah Lee

Associate Professor



Academic Background

  • Ph.D., Marketing, International Business Minor - Michigan State University, 2014
  • M.S., Finance, University of Illinois-Urbana-Champaign, 2009
  • B.A., International Studies, Business Administration Minor, Ewha Womans University, 2008

Academic & Professional Experience

  • Associate Professor of Marketing, Farmer School of Business, Miami University, 2021-Present
  • Assistant Professor of Marketing, Farmer School of Business, Miami University, 2014-2021
  • Research Fellow, Michigan State University, 2009-2014
  • Instructor, Michigan State University, 2010-2013

Recent Publications

  • Griffith, David A., Hannah S. Lee, and Goksel Yalcinkaya (2022). “Understanding the Relationship Between Advertising Spending and Happiness at the Country Level,” Journal of International Business Studies, DOI: 10.1057/s41267-022-00510-0
  • Griffith, David A., Hannah S. Lee, and Goksel Yalcinkaya. (2022). “Social Media and the Prevalence of Depression: A Multi-County Examination of Value Co-Creation and Consumer Well-being,” International Marketing Review, 39 (1), 1-31.
  • Randhawa, Praneet and Hannah S. Lee (2021). “The Roles of Workplace Friendship and Supervisory Interactional Justice in the Relationship Between Workplace Envy and Service Outcomes,” Services Marketing Quarterly, (June), 1-18.
  • Lee, Hannah S. and David A. Griffith (2021). “Reward Strategy Spillover Effects on Observer Cooperation in Business Networks,” Marketing Letters, 32 (1), 47-59.
  • Lee, Hannah S. and David A. Griffith (2019). “The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/Standardization for Profit Growth in Multinational Corporations,” Journal of International Marketing. 27 (2), 22–37.
  • Lee, Hannah S. and David A. Griffith (2019). “Social Comparison in Retailer-Supplier Relationships: Referent Discrepancy Effects,” Journal of Marketing. 83 (2), 120-137.
  • Johnson, Jeff S., Scott B. Friend, and Hannah S. Lee (2017). “Big Data Facilitation, Utilization, and Monetization: Exploring the 3Vs in a New Product Development Process,” Journal of Product Innovation Management, 34 (5), 640-658. (Included in JPIM virtual special issue – Disruption Innovation: Conceptual Foundations, Empirical Evidence, and Research Opportunities in the Digital Age)
  • Griffith, David A., Jessica J. Hoppner, Hannah S. Lee, and Tobias Schoenherr (2017). “The Influence of the Structure of Interdependence on the Response to Inequity in Buyer–Supplier Relationships.” Journal of Marketing Research. 54 (1), 124-137. (Selected as a finalist for the 2022 Weitz-Winer-O’Dell Award which recognizes the article in the Journal of Marketing Research that has made the most significant long-term contribution to marketing theory, methodology, and/or practice)
  • Griffith, David A., and Hannah S. Lee (2016). “Cross-National Collaboration of Marketing Personnel Within a Multinational: Leveraging Customer Participation for New Product Advantage.” Journal of International Marketing. 24 (4), 1-19.
  • Griffith. David A., Hannah S. Lee, Chang Seob Yeo, and Roger Calantone (2014). “Marketing Process Adaptation: Antecedent Factors and New Product Performance Implications in Export Markets,” International Marketing Review. 31 (3), 308-334.
  • Lee, Hannah S. and David A. Griffith (2012). “Comparative Insights into the Governance Problems of Agency Theory: The Influence of Institutional Environment on the Basic Human Tenets,” Academy of Marketing Science Review. 2 (1), 19-33.
  • Lee, Hannah S. and David A. Griffith (2012). “Transferring Corporate Brand Image to Local Markets: Governance Decisions for Market Entry and Global Branding Strategy,” Advances in International Marketing: New Directions in International Advertising Research: Product Design, Innovation, & Branding in International Marketing, K. Scott Swan, Shaoming Zao, & Chris Adkins (eds.), Emerald Group Publishing Limited. pp. 39-65

Honors & Awards

  • 2022 James Robeson Junior Faculty Research Excellence Award
  • 2012 Haring Symposium 2012 Doctoral Fellow, Indiana University
  • 2011 Student Representative, Eli Broad College of Business Doctoral Program Committee, MSU
  • 2011 46th AMA-Sheth Doctoral Consortium Fellow, Oklahoma State University
  • 2009 University Distinguished Fellowship (2009-2014), Michigan State University
  • 2004 Dean's List (2004-2008), Ewha Womans University, Seoul, Korea


Hannah Lee is an Associate Professor of Marketing and Director of the Higgin Kim Asia Business Program at Miami University's Farmer School of Business. She completed her Ph.D. in Business Administration at the Eli Broad Graduate School of Management at Michigan State University, where she was a University Distinguished Fellow, and joined the Miami faculty in July 2014. Additionally, she earned a M.S. in Finance the University of Illinois and a B.A. in International Studies from the Scranton College of Ewha Womans University in Seoul, Korea.

Her research interests explore the field of marketing strategy inclusive of intra- and inter-organizational governance, relationship marketing, managerial decision making, and the influence of culture and institutional factors on international marketing strategy.


  • SPRING 2023
  • MKT395 E - MW 8:30-9:50AM FSB0020
  • MKT395 F - MW 1:15-2:35PM FSB0020
Hannah Lee

Contact Information

Office Hours

  • Spring 2023
  • by appointment


* Accessible version of PDF available upon request.