Hannah Lee

Assistant Professor



Academic Background

  • Ph.D., Marketing, International Business Minor - Michigan State University, 2014
  • M.S., Finance, University of Illinois-Urbana-Champaign, 2009
  • B.A., International Studies, Business Administration Minor, Ewha Womans University, 2008

Academic & Professional Experience

  • Assistant Professor of Marketing, Farmer School of Business, Miami University, 2014- Present
  • Research Fellow, Michigan State University, 2009-2014
  • Instructor, Michigan State University, 2010-2013

Recent Publications

  • Lee, Hannah S. and David A. Griffith. (2019) “The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/Standardization for Profit Growth in Multinational Corporations,” Journal of International Marketing. 27 (2), 22–37.
  • Lee, Hannah S. and David A. Griffith. (2019) “Social Comparison in Retailer-Supplier Relationships: Referent Discrepancy Effects,” Journal of Marketing. 83 (2), 120-137.
  • Johnson, Jeff S., Scott B. Friend, and Hannah S. Lee. (2017) “Big Data Facilitation, Utilization, and Monetization: Exploring the 3Vs in a New Product Development Process,” Journal of Product Innovation Management, 34 (5), 640-658.
  • Griffith, David A., Jessica J. Hoppner, Hannah S. Lee, and Tobias Schoenherr (2017) "The Influence of the Structure of Interdependence on the Response to Inequity in Buyer–Supplier Relationships." Journal of Marketing Research. 54 (1), 124-137.
  • Griffith, David A., and Hannah S. Lee (2016) "Cross-National Collaboration of Marketing Personnel Within a Multinational: Leveraging Customer Participation for New Product Advantage." Journal of International Marketing. 24 (4), 1-19.
  • Griffith. David A., Hannah S. Lee, Chang Seob Yeo, and Roger Calantone (2014) “Marketing Process Adaptation: Antecedent Factors and New Product Performance Implications in Export Markets,” International Marketing Review. 31 (3). 308-334.
  • Lee, Hannah S. and David A. Griffith (2012), “Comparative Insights into the Governance Problems of Agency Theory: The Influence of Institutional Environment on the Basic Human Tenets,” Academy of Marketing Science Review. 2(1), 19-33.
  • Lee, Hannah S. and David A. Griffith (2012), 23, 39-65. “Transferring Corporate Brand Image to Local Markets: Governance Decisions for Market Entry and Global Branding Strategy,” Advances in International Marketing. 23, 39-65.

Honors & Awards

  • 2012 Haring Symposium 2012 Doctoral Fellow, Indiana University
  • 2011 Student Representative, Eli Broad College of Business Doctoral Program Committee, MSU
  • 2011 46th AMA-Sheth Doctoral Consortium Fellow, Oklahoma State University
  • 2009 University Distinguished Fellowship (2009-2014), Michigan State University
  • 2004 Dean's List (2004-2008), Ewha Womans University, Seoul, Korea


Hannah Lee is an Assistant Professor of Marketing at Miami University’s Farmer School of Business. She completed her Ph.D. in Business Administration at the Eli Broad Graduate School of Management at Michigan State University, where she was a University Distinguished Fellow, and joined the Miami faculty in July 2014. Additionally, she earned a M.S. in Finance the University of Illinois and a B.A. in International Studies from the Scranton College of Ewha Womans University in Seoul, Korea.

Her research interests explore the field of marketing strategy inclusive of intra- and inter-organizational governance, relationship marketing, managerial decision making, and the influence of culture and institutional factors on international marketing strategy.


  • FALL 2020
  • MKT 335 A HYBRID TR|TR 8:30AM-9:50AM|8:30AM-9:50AM FSB 2040|WEB
  • MKT 335 B HYBRID TR|TR 10:05AM-11:25AM|10:05AM-11:25AM WEB |FSB 2040
  • MKT 335 C HYBRID TR|TR 11:40AM-1:00PM|11:40AM-1:00PM FSB 2040|WEB
Hannah Lee

Contact Information

Office Hours

  • Virtually: Tuesday/Thursday 2:00-3:30pm EST and Also by Appointment


* Accessible version of PDF available upon request.