Directory

Jessie Wang

Assistant Professor

Marketing


Profile

Academic Background

  • Ph.D., Business, Indiana University, Bloomington, IN, USA, 05/2015 Major: Marketing | Minor: Psychology
  • M.S., Business, Indiana University, Bloomington, IN, USA, 05/2013 Major: Marketing | Minor: Psychology
  • B.S., Business, Indiana University, Bloomington, IN, USA, 08/2006 Major: Marketing | Minor: Fine Arts, Studio Arts

Academic & Professional Experience

  • Management Trainee: Enterprise Rent-a-Car, Toronto, Canada, 03/2007-12/2007
  • B2B Sales Representative: Lyreco Office Supply, Toronto, Canada, 11/2008-05/2009
  • Associate Instructor: Indiana University, Bloomington, IN, USA, 08/2009 - 05/2014

Recent Publications

  • Lalwani, Ashok K. and Wang, Jessie J. (2019), “How Do Consumers’ Cultural Backgrounds and Values Influence Their Coupon Proneness?: A Multi-Method Investigation,” Journal of Consumer Research, 45(5), 1037-1050. 
  • Wang, Jessie J. and Lalwani, Ashok K. (2019), “The Distinct Influence of Power Distance Perception and Power Distance Values on Customer Satisfaction in Response to Loyalty Programs,” International Journal of Research in Marketing, 36(4), 580-596. 
  • Wang, Jessie J. and Lalwani, Ashok K. (2019), “The Interactive Effect of Cultural SelfConstrual and Social Exclusion on Consumers’ Impression Management Goal Pursuit.” Journal of Business Research, 100 (July), 51-60. 
  • Wang, Jessie J., Carlos J. Torelli, and Ashok K. Lalwani (2020), “The Interactive Effect of Power Distance Belief and Consumers’ Status on Preference for National (vs. Private-label) Brands.” Journal of Business Research, 107 (Feb), 1-12. 
  • DelVecchio, Devon, Jessie J. Wang, and Neil Brigden (2020), “Simultaneous versus Sequential Presentation of Discounts: Why is one more attractive than the other?” Psychology & Marketing, forthcoming. 
  • Lalwani, Ashok K., Jessie J. Wang, David H. Silvera (2020), “Price Promotion (In)consistency and Consumers’ Brand Evaluations.” Journal of Association for Consumer Research, forthcoming. 
  • Lee, Hyejin, Ashok K. Lalwani, and Jessie J. Wang (2020), “Price No Object!: The Impact of Power Distance Belief on Consumers’ Price Sensitivity.” Journal of Marketing, forthcoming.  

Honors & Awards

  • A paper co-authored by Jessie J. Wang titled " How Do Consumers' Cultural Backgrounds and Values Influence Their Coupon Proneness?: A Multi-Method Investigation" was identified by the Marketing Science Institute as one of "must-read" articles in Marketing, 2019.
  • A paper co-authored by Jessie J. Wang titled "The Distinct Influence of Power Distance Perception and Power Distance Values on Customer Satisfaction in Response to Loyalty Programs," was one of the winners of Inaugural Research Competition organized by Carolan Research Forum at UTSA, 2018. The project was funded $5000 by the research forum.
  • Sharon E. Beatty Best Services Marketing Proposal Award in the 2014 Doctoral Dissertation Proposal Competition.
  • Sheth Foundation Doctoral Consortium Fellow, Northwestern University, Kellogg School of Management,2014.
  • Haring Symposium Fellow (Presenter), Indiana University, Kelley School of Business, 2013.
  • Dean's Fellowship, Indiana University, Kelley School of Business, 2009.
  • Certificate of Academic Excellence for continued academic excellence at Indiana University, Kelley School of Business, 2005.

Biography

Jessie Wang is an Assistant Professor of Marketing at the Farmer School of Business at Miami University, Oxford, Ohio. At Miami, Jessie has taught Marketing Research and is currently teaching Consumer Insights to Juniors and Seniors. Jessie’s research focuses on several different areas including cross-cultural consumer behavior, consumers' response to coupons and discounts, the various factors that influence consumers’ brand preferences, as well as pro-social consumption. Her work has been published in Journal of Consumer Research, International Journal of Research in Marketing, and Journal of Business Research. Jessie won Sharon E. Beatty Best Services Marketing Proposal Award in the 2014 with her doctoral dissertation proposal. Her co-authored paper titled "How Do Consumers’ Cultural Backgrounds and Values Influence Their Coupon Proneness?: A Multi-Method Investigation" was identified by the Marketing Science Institute as one of "must-read" articles in Marketing, 2019.

Courses

  • SPRING 2020
  • MKT 325 - SECTION E, TR, 1:15 PM - 2:35 PM, FSB 1036
  • MKT 325 - SECTION F, TR, 2:50 PM - 4:10 PM, FSB 1036.
Jessie Wang

Contact Information

Office Hours

  • Spring 2020
  • TR, Noon to 1:00 pm.
  • Other hours by appointment.

Links

* Accessible version of PDF available upon request.