Inclusive Branding
At Miami University, we foster an environment that respects and supports all members, promotes student success and well-being, and actively affirms, engages, and values differences — a place where ideas are freely exchanged, can be modified, and evolve.
We know that new perspectives and experiences make us better, not only as individuals but as a university community.
This inclusive approach extends to the university’s brand. How we consider the wide range of audiences and perspectives that receive our brand and messaging matters in every communication we create.
As Brand Communicators:
We must question bias.
We must eradicate stereotypes of Miami constituents in the marketing and communications materials that we create.
We must engage all of our audiences to understand their identities and experiences and ensure we are representing them in the way that they want to be represented.
We must be aware that people’s reactions to communications are as varied as their life experiences and points of view.
We must foster and celebrate an environment that respects and supports all members, promotes student success and well-being, and actively affirms, engages, and values differences.
We must integrate diverse perspectives at the beginning of the creative process.
It’s through these actions that we can begin creating a brand that respects and supports all members. Throughout this guide, you will find communications best practices. We are all still learning, and these resources are not meant to be exhaustive or final.
